Jobs for People with MS: National MS Society

Global Programs Manager- Healthcare Job ID 2025-12217

of Openings

1 Job Locations Remote - U.S. Category Marketing Overview The Global Programs Manager 4 is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given GTM segment or plan area. This role will focus on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. This position will collaborate with sales leaders, field marketing, portfolio marketing and integrated marketing to plan and execute GTM and Plan area campaigns. What you will be doing Lead the creation and management of the overall marketing plan and strategy for a given GTM segment or plan area, setting key goals, objectives, and plan area KPIs to measure success Identify and integrate insights and priorities from key stakeholders and inputs from GTM strategy team to ensure alignment with business objectives Establish and evangelize audience-specific and/or industry-specific thought-leadership strategies, tying into the brand and horizontal thought-leadership strategy Identify and execute flagship strategic industry events to drive awareness and generate demand, partnering with Field Marketing on the pre- and post- event sales outreach orchestration Partner with Field Marketing and sales leaders to develop targeted prospect/ customer high-touch ancillary events that support the overall go to market strategy. Collaborate with campaign strategy teams to review and approve the content mix and tactics, ensuring alignment with business goals and maximizing impact Own creation of comprehensive campaign briefs in partnership with the Portfolio Marketing team by defining objectives, target audiences, messaging, and creative requirements for guiding strategy and execution Partner with international regional marketers to ensure marketing plans and campaigns drive global engagement and demand Prioritize tasks, resources, and project timelines to meet business goals and deadlines Operate as a trusted advisor to business leaders and sales; develop and maintain strategic working relationships Own the health of the demand funnel, ensuring lead generation KPIs are met, and optimize strategies as needed Track campaign performance against plan area KPIs to ensure achievement of plan area goals Monitor spend, ensure key milestones are met and provide necessary readouts of campaign elements to key stakeholders Operate as a trusted advisor to business leaders and sales, develop and maintain strategic working relationships and provide regular analysis on marketing pipeline contribution Partner with external vendors, agencies, and industry partners to amplify the reach and impact of global programs Mentor, coach, train, and provide feedback to other team members; provide feedback to leadership on abilities of team Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trend Provide feedback to leadership on team capabilities and development opportunities What will make you successful Ability to work in a fast-paced, dynamic environment! Strong ability to handle sensitive information with discretion and tact Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes. Strong ability to estbalish rapport and gain the trust of others; effective at gaining consensus Strong ability to work