Job Information
Smith Bucklin Corp Marketing Coordinator in Washington, District Of Columbia
Marketing Coordinator
360 Live Media Washington, D.C.
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Description
At Smithbucklin, we embody a culture driven byoptimism, ambition, expertise, and thoughtfulness, where every team member is empowered to exceed expectations and deliver exceptional results for our clients. Join us in shaping the future of association management, where our values serve as the cornerstone of our success.
360 Live Media is looking for aMarketing Coordinatorto join our team in Washington, D.C. The ideal candidate is resourceful and passionate about helping nonprofit organizations attract new members and drive attendees to events.
360 Live Media is an event strategy, marketing, and design agency that helps membership organizations maximize their impact and advance their mission. We drive tangible business results by helping organizations modernize their approach to events, membership, and revenue. Working at the “intersection of Madison Avenue and K Street,” we bring fresh ideas, new thinking, and real results to executives and the organizations they lead.
Based in the heart of Washington, D.C. in a brand-new office space on K Street, our team of fast-paced, energetic, and entrepreneurial strategists, innovators, and doers are driven to achieve growth for our clients and our company.
360 Live Media is a wholly owned subsidiary of Smithbucklin, the association management and services company more organizations turn to than any other. Our mission is to achieve the missions of the client organizations we serve. We serve trade associations, professional societies, technology communities, charitable organizations, and corporations. Smithbucklin was founded in 1949 and is 100 percent employee owned.
Key Responsibilities:
Craft Engaging Content:Develop compelling marketing copy for a variety of platforms, including websites, emails, social media, blog posts, and event materials. Ensure all messaging aligns with brand voice and effectively drives audience engagement.
Drive Audience Engagement: Identify target audiences and create impactful content strategies that resonate across multiple channels and segments. Focus on drawing attendees to trade shows and events, boosting membership growth, and increasing overall engagement.
Execute Impactful Campaigns:Write and deploy persuasive content for digital marketing campaigns, including email marketing, social media, retargeting ads, web initiatives, and SEO-optimized pages. Your writing will fuel campaigns that attract attention and deliver results.
Collaborate for Success:Work closely with creative and client service teams to align messaging and marketing campaigns with assigned clients' brand guidelines and strategic objectives.
Client Insight:Build a deep understanding of assigned clients' goals to produce tailored, high-impact marketing materials. Become an expert in crafting messages that connect with their specific audience.
Idea Generation:Contribute to and occasionally lead marketing meetings, creative brainstorming sessions, and workshops, using your copywriting expertise to generate concepts that captivate and inspire audiences to take the desired action.
Analyze and Optimize:Review performance metrics to assess the impact of campaign content. Use insights to refine messaging, marketing tactics, and ensure ongoing improvements in effectiveness and engagement.
360 Live Media:Strengthen 360 Live Media’s brand by creating and curating engaging content for social media, blogs, and digital platforms. Develop copy for agency assets like ads, case studies, emails, and event invitations to ensure consistent, high-quality representation of the agency.
Required Qualifications:
Bachelor’s degree in marketing, communications, journalism, or a related field, providing the skills necessary to excel in content creation and marketing.
2+ years of proven experience in copywriting and digital marketing, demonstrating your ability to craft compelling, result-driven content for diverse audiences.
Exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences while maintaining consistency across campaigns.
Strong multitasking and decision-making skills to manage multiple writing projects and deadlines seamlessly.
Blend creativity with a data-driven approach to develop innovative content ideas and evaluate their success.
Proficient in marketing tools and platforms, including email marketing software (e.g., Mailchimp, HubSpot), content management systems (e.g., WordPress), and social media management tools (e.g., Hootsuite, Sprout Social).
Detail-oriented with a sharp eye for grammar, style, and consistency, ensuring error-free content that meets high-quality standards.
A self-starter who thrives in a fast-paced, entrepreneurial environment, capable of adjusting to shifting priorities.
Preferred Skills & Experiences:
Previous experience working in a marketing or advertising agency, showcasing your ability to deliver exceptional work in a collaborative and creative environment.
A proven track record of crafting effective messaging for event and membership marketing campaigns.
Knowledge of associations, professional societies, or membership organizations, enabling you to tailor copy to unique client needs.
Where Do You Fit?Working at 360 Live Media and Smithbucklin will offer you countless opportunities to develop transferable skills, acquire meaningful knowledge, and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine, and hardworking colleagues, you will build deep and enduring relationships that will serve you well throughout your career. In addition, as a 100 percent employee-owned company, Smithbucklin offers all our people – regardless of position or compensation – an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.
Our hybrid environment offers you the option of working from home two days per week. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines. The salary for this role will be based on the candidate’s skills, qualifications, and relevant experience. Additionally, successful candidates may qualify for a discretionary bonus up to and including 10% of base pay. The expected pay for this role is: $65,000-$70,000.
Equal Employment Opportunity At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status, or any other protected status designated by federal, state, or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of reference and background investigation based on position.
Smithbucklin will not sponsor applicants for work visas and as a precondition of employment, you must be authorized to work in the United States permanently.