Jobs for People with MS: National MS Society

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum or other frequency dictated by the business.

Relocation:

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

The Role:

As a key member of the CCA Marketing team, the Certified Service Activation Lead is responsible for ensuring the CCA Field Team and Dealer network are aware of, familiar with, and activating marketing promotions. The successful candidate will work closely with internal and external counterparts to help ensure consistent, cohesive, and disciplined execution of the Certified Service brand vision and associated marketing materials. Key responsibilities include ensuring dealer adoption and activation of key strategic marketing initiatives through GM field team and dealer network engagement.

This role is essential in supporting GM Customer Care and Aftersales business objectives for driving service lane traffic, increasing customer loyalty and strengthening service retention.

What You’ll Do (Responsibilities):

Brand Strategy Support

• Support Brand Lead integration with the Divisional Brands and CCA Sales Operations teams during business planning discussions and processes

• Assist in development and deployment of content in support of the Certified Service brand strategy which aligns to business objectives and resonates with target audiences

• Ensure Digital Performance Team is aware of CCA retail and evergreen initiatives and that the Dealer Website of Choice and District Digital Performance Managers are engaged to support

• Communicate with Regional Divisional Marketing Managers regarding current and upcoming retail events

Creative Development & Execution

• Support creative development, production and execution for all marketing and advertising mediums including video, OLA, social, audio, POS, photography, etc.

• Facilitate creation of retail assets in support of Certified Service National Retail Plan and consumer offers/rebates

• Analyze data and consumer research to make recommendations for creative improvement and strategic direction

• Develop Certified Service content for Go-To-Market planning and communications and host monthly call for DDPM team and present CCA portion of DWC GTM call

• Author and deliver creative briefs to direct Agency of Record (AOR) activity

• Execute content integration with Dealer websites, Asset Central, Promoboxx, IDDN, and internal communications, social, etc.

CCA Brand Steward

• Seek out opportunities to integrate with CCA field team and Digital Performance Team to collectively elevate dealer marketing activation at the digital and in dealership levels

• Attend and participate in Service Retention Retail Marketing (SRRM) Dealer Fixed Operations Advisory Board (DFOAB) meetings

• Prepare and lead presentation of the monthly Digital Vendor “Go to Market” (GTM) meetings

• Support Brand Leads as needed with interface with with CCA sales, retail channel, product teams, and GM protection products

• Seek opportunities to promote the promotions within the greater CCA and dealer organization

• Share best practices across the organization with CCA Brand Managers

• Provide weekly updates to the CCA team and agency partners at Brand Day

• Socialize new creative assets to all appropriate parties

• Facilitate Tier 2 (currently only Chevrolet) service promotions as needed

• Escalate Dealer website and IDDN concerns and follow through until resolved

• Develop and execute special projects as needed

• Oversee Certified Service branded merchandise for the 1Store and GM Company Store

• Work with vendors to develop and implement in dealership marketing displays

• Provide training support as needed in support of key initiatives, such as Digital Ad Package support

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree required

• 5+ years marketing and/or automotive aftersales experience required

• Proficient and confident presenter capable of leading national field/dealer calls

• Proven ability to develop and maintain robust relationships

• Exceptional organizational and communication skills a must

• Ability to prioritize tasks and efficiently manage multiple assignments

What Will Give You a Competitive Edge ( Preferred Qualifications):

• Field experience with aftersales and dealer fixed operations preferred

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global location s

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.