Job Information
Texas A&M University Senior Manager, Content Marketing in United States
Job Title
Senior Manager, Content Marketing
Agency
Texas A&M Agrilife Research
Department
Marketing and Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
The Senior Manager, Content Marketing at Texas A&M AgriLife Marketing and Communications is responsible for leading the strategy and supervising a team dedicated to strategizing, creating and distributing compelling content across various digital platforms. This role requires a strong understanding of how communications and storytelling work in tandem with email communications, social media management, conversion rates and analytics. The Senior Manager Lead will play a key role in driving engagement, building brand awareness, earning conversions and supporting the overall communications and marketing strategy of Texas A&M AgriLife.
Responsibilities:
Lead a data-driven team of communicators tasked with supporting and executing content marketing strategies that align with the department's goals and objectives.
Guide the marketing and communications strategies as they relate to social media, newsletters, paid media placements and digital marketing efforts including PPC campaigns, paid social media and SEO enhancements.
Oversee the creation of engaging and relevant content for external email communications, social media channels and other digital platforms.
Develop and execute marketing strategies and plans working cross-functionally with various team members.
Monitor and analyze performance metrics to track the effectiveness of content marketing efforts and make data-driven recommendations for improvement.
Manage the marketing budget ensuring all paid media strategies and needs for the department are stewarded across digital and traditional platforms.
Collaborate with internal stakeholders to ensure that content is accurate, timely and consistent with the department's brand voice and messaging.
Develop trainings and written best practices to facilitate ongoing digital outreach across AgriLife to be within brand standards.
Steward and advocate for the Texas A&M AgriLife Editorial Style Guide and ensure consistency across digital channels.
Support crisis communications and issues management strategies through responsive communications and active listening.
Stay up-to-date with industry trends and best practices in content marketing, social media, and email communications to identify new opportunities for innovation and growth.
Required Education and Experience:
Bachelor’s degree or equivalent combination of education and experience
Seven years of experience in content marketing, communications, or related field, with at least 2 years in a supervisory role.
Preferred Education and Experience:
Master's degree, preferred.
Strong understanding of utilizing GA4 for detailed analysis and reporting.
Proficiency in email marketing platforms, social media management tools, and web analytics tools.
Experience working in a higher education, agriculture or the life sciences is a plus.
Preferred Knowledge Skills and Abilities:
Strong leadership and team management skills, with the ability to motivate and develop team members to achieve their full potential.
Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling messaging for different audiences.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.