Job Information
SoftwareONE Global Product Marketing Manager, IT Asset Management & FinOps in United States
Why SoftwareOne?
Welcome to SoftwareOne. We’re a global leader in software and cloud solutions, empowering businesses to optimise their technology investments. Due to continued business success, our Global Marketing team now requires a highly talented Global Product Marketing Manager with a focus on ITAM/FinOps to join our dynamic team.
The role
Position Overview
Do you live at the intersection of the technology, financ e, procurement and engineering functions ? Are software and cloud optimization and economics your specialty? Be the marketer who sets the go-to-market direction for the SoftwareOne ITAM and FinOps portfolio s , creating a global brand and sca ling growth in multiple markets. This role will manage: strategic plans for new service launches; market and competitive analysis, growth and retention strategies; messaging and positioning , and ABM or demand gen campaigns .
Reporting to the Senior Global Marketing Director , .Services a nd FinOps / ITAM global practice leadership, the marketing leader will be responsible for consistent and high-quality plan execution, coordinating with content strategy and story-telling , corporate marketing, digital marketing and campaigning, and analyst and public relations.
Core Tasks and R espons i bilities
Lead FinOps and ITAM marketing globally, working closely with practice leadership, Innovation & Technology, S ales, global and regional marketing counterparts , and partners.
Develop and implement the FinOps and ITAM marketing strategy, managing resources, performance and key metrics
Track marketplace, competitors, industry trends and buyer insights through market research and analysis for key markets
Build brand awareness for ITAM and FinOps in priority growth markets globally via thought leadership, industry associations and integrated multichannel campaigns including input to analyst, media relations and social teams
Manage relationships with cloud, developer and finance communities including virtual/physical summits
Provide channel strategy and access to our partner ecosystem , managing programs and alliance relationships
Help shape new service offerings with the product development team, including competitively differentiated positioning, services messaging and value articulation, buyer personas, sales communications, launches, industry analyst and product lifecycle marketing
Provide guidance and execution for always-on campaigns, ABM and lead generation programs including market segmentation, buyer targeting and data-driven campaign execution
Contribute to sales enablement with messaging, pitch decks, case studies and references, and product release updates while determining market and sales readiness
#LI-CD1
What we need to see from you
Requirements and Qualifications
8 + years B2B technology marketing leadership experience
5+ years with technology SI/consulting marketing organization (preferred)
Basic k nowledge of FinOps, multi cloud, procurement, finance and developer trends
Track record of defining messaging, developing content and executing go-to-market programs across a variety of digital channels, media and events for tech and CXO audiences
Proven track record establishing thought leadership to drive awareness and value
Experience creating and launching new categories or early markets
Managing marketing programs on the leading edge and leverag ing marketing technologies to create greater client demand, experience and retention
Responsibility for measurable revenue contribution to sales pipeline through demand generation and/or ABM
Executive presence , outstanding communications and writing skills (complete English proficiency ), situational awareness and experience navigating matrixed organizations
Experienced working with enterprise sales reps and account managers hands-on through the sales cycle, and generate customer stories
Self-motivated, innovative, collaborative, multi-tasker, creative and analytical. You see around corners; proactively troubleshoot, solve problems and make informed, data-driven decisions
Strong project management skills with exceptional attention to detail and reporting out of results and program roadmap
Proven ability to excel in a dynamic, fast-paced environment
Player-coach, willing to roll up your sleeves and execute
Job Function
Marketing & Channel
Accommodations
SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com .
Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.
At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program .