Jobs for People with MS: National MS Society

Director, WWPM

Category: Marketing

Position Type: Regular Full-Time

External ID: 13397

Location: Torrance, CA, United States

Date Posted: May 31, 2024

Hiring Range: 185,400.00 to 211,900.00 USD Annually

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Overview

THE ROLE:

Responsible for Herbalife's product marketing strategies for the healthy weight category globally

HOW YOU WOULD CONTRIBUTE:

• Work directly with the Vice President to set the global vision and portfolio strategy based on the needs of specific customer segments. The portfolio covers existing categories and future product platform opportunities, incorporating industry trends and competitive & category dynamics.

• Ensure on-going communication of critical information and best practices across regions to facilitate and strengthen strategic plan execution

• Identify global new product innovation & renovation opportunities and work with regions to develop their product pipeline in line with global strategy

• Oversee new product launch planning and execution, supporting your team’s leadership of cross-functional & regional partners to meet target launch dates:

o Create Unique Value Proposition, including concept and product development & validation

o Marketing plan development of integrated campaigns across customer touch-points in the customer journey, ensuring consistency with articulated strategy

o Target messaging as appropriate per customer segmentation

o Create packaging and key marketing collateral including product usage and cross-selling strategies

o Provide launch support for successful commercialization including support for product training

o Measure performance and share learning

• Guide your team in their leadership of the existing portfolio:

o Conduct ongoing insights and make recommendations for brand and product improvements to maximize long term potential

o Develop integrated campaigns across customer touch-points in the customer journey ensuring consistency with articulated brand and product strategies

o Ensure messaging is simplified and targeted as appropriate per customer segmentation

o Ensure brand maintenance and brand equity worldwide

o Understand main sales methods for daily consumption to recommend initiatives to increase consumption

o Develop systematic global portfolio optimization, including establishing category guidelines, product revamping & SKU rationalization based on long-term growth strategy

o Identify ways to improve product margins while not compromising the customer experience or value proposition

o Recommend packaging improvements and innovation opportunities through deep understanding of customer usage and market trends

• Provide key brand health and product performance indicators to senior management to drive business decisions

o Manage all daily activities throughout the product creation process (Agile process)

WHAT’S SPECIAL ABOUT THE TEAM:

You will be part of the Worldwide Product Marketing team. We are a team that develops the Global Product Strategy, leads the Global New Product Development Process and oversees the Global Product pipeline. We lead all global product renovation and support the regions with their strategies and new product initiatives. As a global team, we collaborate with regions, cross-functional teams and executives and are the Center of Excellence for Product.

SUPERVISORY RESPONSIBILITIES:

• Marketing analyst, Sr. Marketing Manager in the Healthy Weight Category

Qualifications

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

• Strong leadership, organizational and team management skills that demonstrate the ability to be a good listener, inspire, provide clear direction, make sound decisions and multi-task

• Strong analytical, critical, strategic and creative thinking

• Self-driven, results oriented with a sense of urgency and a passion to win

• Excellent communication and problem solving

• Proactive leader with strong personal presence

• Ability to elicit accountability from other departments and category team

• Flexible and adaptable

• Business acumen

• Ability to interact effectively at all levels with sensitivity to cultural diversity

• Comfort with presentations to small and large groups, including senior management

• Ability to demonstrate political savvy through the development of alliances/strong working relationships with senior management, scientists and doctors

Experience:

• 10+ years of brand management & product marketing experience in a traditional Consumer Packaged Goods company

• 8+ years industry and/or product experience in the nutrition category

• 5+ years of P&L and project management experience

• Demonstrated successes in new product development, with a thorough understanding of taking a product from concept to launch

• Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals

• Experience managing multiple product segments and multiple product introductions

Education

• Bachelor’s degree in Marketing, Business Administration or a related industry

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At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).

Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to

talentacquisition@herbalife.com

.

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