Job Information
Canadian Tire Manager, Media Strategy & Planning in Toronto, Ontario
What you’ll do
As the Manager of Media Strategy & Planning, you will lead media planning for all advertising campaigns run by CTC’s retail media network, Triangle Retail Media (TRM). Your media planning expertise will be used to understand TRM’s clients’ goals and build campaigns that can exceed their performance expectations. You will lead a team of planners to build and set up the campaigns, as well as support generation of insights on performance metrics. Your responsibilities will include:
Leading a team to build advertising campaigns using TRM’s onsite and offsite suite of products, setting up campaigns to reach TRM’s clients objectives (e.g., awareness, conversion), including developing recommendations on budget allocation across ad products, building audience, and campaign flighting strategy
Working closely with the Activation team to ensure campaigns are executed as planned
Partnering closely with the Sales team to understand client needs and proactively recommending new campaign set-ups to reach their objectives
Proactively seeking opportunities to enhance campaign planning processes, methods, systems and/or services by defining standard operating procedures to better serve the business & our partners
Leveraging campaign planning tools to provide strategic direction on tactics in media plans
Presenting research, insights, campaign performance and recommendations to key internal and external stakeholders
Building and developing an integrated planning team accountable for leading the preparation, writing, and presentation of integrated media plans, proposals and analysis that satisfy client objectives
Working media partners (e.g., Meta, Google, Criteo, Pinterest, Flipp, 3rd party vendors) to refine TRM’s strategic roadmap
Sharing case examples of campaign performance and aggregated performance trends in regular business reviews with key stakeholders
What you’ll bring
5+ years of experience in advertising campaign planning in the digital media/advertising industry, with a strong preference for experience in retail media networks
Deep knowledge of campaign planning tools and optimization strategies
Deep technical knowledge of campaign planning tools and optimization strategies in digital advertising with an excitement to produce meaningful insights, counsel and planning for our partners’ business objectives
History of creating high ROAS media plans and targeting recommendations
People leadership skills with experience managing 2-3 junior planning team members
Critical thinking skills with an ability to tackle unique projects with a positive and problem-solving mindset
Fast learner with ability to establish relationships quickly and manage projects under pressure
Results and detail oriented, expects and requires innovation from their team
Bachelor’s degree required
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.
We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.