Jobs for People with MS: National MS Society

Summary

Job title: Content and Digital Marketing Specialist

Job ID: 202498860002

Department: ISN Market Access Team

Location: TX-

Description

Summary:

We are actively seeking an exemplary self-starter candidate to join CED to drive digital content marketing for CED’s Careers department and the Industrial Solutions Network market access team.

This position will be responsible for driving and creating content that aligns with team created strategy and schedule for CED’s Careers and Training Department, and its Industrial Solutions Network business. You will also be maintaining, advancing, and executing content in a digital channel strategy through our digital ecosystem.

This role will act as a thought leader on content creation, curation and use through digital and enablement channels that help drive awareness, demand and compliance to desired use and meet agreed KPIs and outcomes.

This position is tailored to candidates seeking an opportunity to drive demand for our future workforce and our 80 industrial solution locations through digital content marketing.

No prior industry experience is necessary as we help give you the information and resources you need to be successful in this position.

Position Location: Dallas TX, Lincoln NE, or Omaha NE. Various other markets in KS, MO, and NE will be considered.

Reports to: Training Director and Director of ISN Marketing

Minimum Qualifications:

• Must be at least 18 years of age

• 1-2 years experience in the digital content marketing and/or communications field

• Bachelor’s Degree - will consider related experience in lieu of degree

• Authorization to work in the United States (without requiring work authorization sponsorship by CED now or in the future)

Preferred Qualifications:

• Proven experience and/or education in digital marketing, content marketing and/or communications

• Understanding of messaging and content effectiveness to drive engagement and demand

• Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and experience with online content strategy and creation

• Demonstrable experience in marketing data analytics and tools

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, Canva) and knowledge of applications like CMS platforms, analytics, Google and other web development tools

  ADDITIONAL COMPETENCIES:

• Desire to execute content and digital strategies from information and data gathered

• Ability and desire to provide encouragement and assistance for an idea or project

• The natural gift of working independently and pushing projects or tasks to completion to achieve results

• Time management

• Problem Solving Skills

• Team Player

• Desire to Succeed

• Strong Interpersonal & Communication Skills

Working Conditions:

• Conditions vary based on projects and will include warehouse, office, and external environments.

• During some segments possible extreme heat/cold conditions.

• Office segments may include sitting for extended periods.

• Various segments will include some travel – both by car and by air.

Supervisory Responsibilities: No

Essential Job Functions:

• Create and manipulate content for various digital mediums and channels

• Collaborate with a team to develop effective content and strategy to execute projects

• Optimizing new and existing content on various digital platforms

• Develop branding foundations and style guides and ensure adherence

• Develop and maintain content calendar

• Publish and push developed content through various determined mediums and channels

• Monitor project status and analyze content’s performance and effectiveness

• Stay up to date on trends of content, messaging and channels

• Contribute to the creation of creative marketing campaigns across social media, the company websites, email and other platforms.

• Enable field to properly and effectively utilize created content and digital channels

• Work with outside vendors to supplement the work as needed

CED is an Equal Opportunity Employer - Disability | Veteran

Other Compensation:

The following additional compensation may be applicable for this position:

• Bonus

• Profit Sharing

Benefits:

Benefits available for this position are:

• Insurance - Medical, Dental, Vision Care for full-time positions

• Disability Insurance

• Life Insurance

• 401(k)

• Paid Sick Leave

• Paid Holidays

• Paid Vacation

• Paid Parental Leave