Job Information
UPS Taiwan Marketing Manager in Taipei, Taiwan
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
Job Summary:
The Marketing Manager is responsible for managing direct marketing activities for targeted market segments. He/She provides direction in the development of data selection and segmentation techniques to support the Customer Relationship Management (CRM) marketing activities. He/She collaborates with International regions to ensure that primary initiatives are effective and aligned to overall strategy. This position supervises country Marketing team.
Job Duties:
• Manages Market Prioritization and Segmentation
Identifies and prioritizes market segments to improve initiative effectiveness, guide sales efforts and support profitable growth.
Oversees and assists with data analysis.
Assess market opportunity and revenue projections.
Conducts analysis to forecast goals and guide market development.
To prioritize product enhancements and identify new market opportunities and growth potential.
Update Priority Markets model to support business cases for further investment.
Conveys Market Prioritization and Segmentation strategies to various functions and the International regions.
Monitors market evolution in opportunity markets to identify/propose needed adjustments to UPS development plans.
• Supports Market Planning
Partners with regions to complete market analysis and capture knowledge in country-level fact books.
To assist regions in determining most important and actionable issues for UPS to address in the coming plan year.
Assists regions and countries in building initiatives and gain support for initiatives.
Works with regions and countries to develop appropriate metrics with which to measure initiative impact.
Assists regions in ongoing measurement and reporting of progress toward initiative goals.
Communicates Market Plan learnings, objectives and initiatives across functions to gain support and common understanding of key issues.
• Supports Market Development Projects
Identifies global issues that will impact UPS performance in the medium to long term.
Conducts in-depth analysis to support business cases for acting upon key issues.
Builds and presents business cases to upper management and across groups to secure commitment, funding, development and deployment where warranted.
Participates on cross-functional teams in place to address key business issues.
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Company: UNITED PARCEL SERVICE
Category: Marketing
Requisition Number: R24008788
Location: Taipei,Taiwan
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