Jobs for People with MS: National MS Society

Summary:

Oversees regional E2E GTM process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions.

Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives.

Impact of Decisions

• Lead and manage all regional GTM team members

• Balances global brand alignment with regional adaptations , impacting brand perception and customer engagement

Typical Interactions

• Global GTM and Product teams to align regional strategies with global objectives and timelines

• Marketing teams to develop region-specific campaigns that align with GTM initiatives

Individual Accountabilities

• Preparation for seasonal execution – Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.

• E2E process execution – Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.

• Ongoing process optimization – Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints.

Past Experience

• 6-8 years managing GTM processes, focusing on balancing global objectives with regional execution

• Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns

• Ability to manage cross-regional milestones and on-time deliver

Essential Skills

• GTM strategy alignment (aligning global GTM strategies with regional needs and adapting plans based on market insights)

• Metrics and analytics expertise (tracking performance, optimizing GTM initiatives, and reporting impact)

• Communication and influence

Metrics

• Timeliness of product launches

• Adherence to timelines / milestones

• Reduction in overdevelopment ratios

• Meeting performance targets (e.g., sales, market share, productivity)

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