Philips Creative Excellence Sr.officer in Shanghai, China

Job Information

PRINCIPAL ACCOUNTABILITIES

Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.
Responsible for social & e-commerce platform content marketing via shortvideo & livestream mechanism to achieve traffic & sales target.
Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement
Drive the directions of content platform execution with analytical mindset, to achieve both content and business target.
Deliver creatives and content corresponding to consumer& product insights. Identify content success metrics for different campaign objectives.
Explore content best practices and use cases.
Work closely with PH marketing teams including brand, media, e-commerce, insights etc. and relevant agency partners.

JOB REQUIREMENTS

Bachelor’s degrees.
3+ years’ experience in digital marketing functions/ agencies/ top tier media platforms.
Experienced in top tier content& commerce platforms (i.e. bytedance), deep understanding of platform operation& algorithm, as well as methodology of consumer transactions route all the way from content reach, engagement, and to conversion in the end.
Spirit of collaboration.
Communication skills in both Mandarin and English.

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