Jobs for People with MS: National MS Society

Job Description

This Marketing team is seeking a Global Growth Marketing Manager to accelerate demand of the B2B business for Commercial, Public Sector and Strategic segments. As a Growth Marketing Manager you will be responsible for developing comprehensive digital marketing strategies that attract high-quality leads and prospects, nurturing them through targeted campaigns, and ultimately converting them into loyal customers. Your work will directly impact the growth and success of the team by ensuring a seamless and effective journey from initial awareness to long-term customer engagement.

This team stands at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. They strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join in building and celebrating value to buyers and sellers of all sizes and industries.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Skills and Requirements

• Experience with growth and demand marketing

   - Experience marketing for B2B and refining SEO

• Develop, execute, and refine the digital marketing strategy to drive awareness, consideration, and acquisition of Business customers across various segments.

• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.

• Own the top-of-funnel demand generation strategy, ensuring a steady flow of high-quality leads into the pipeline.

• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.

• Connect top-of-funnel activities with down-funnel initiatives to enhance customer growth, working closely with sales and customer success teams to ensure seamless lead handoff and follow-through.

• Partner with external agencies in support of campaign asset creation and execution as needed.

• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.

• Execute high-impact A/B tests to help continually improve performance.

• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns. null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.