Job Information
Bethel Farms LLLP Ecommerce Manager in Sarasota, Florida
Ecommerce Manager
Sarasota, FL (http://maps.google.com/maps?q=4940+Lakewood+Ranch+Blvd+N+Sarasota+FL+USA+34240)
Description
Bethel Farms is looking for an Ecommerce Manager to join their team in Sarasota, FL. At Bethel Farms, we cultivate a supportive, collaborative, family-like culture that motivates our team members to give their best and realize their full potential. New ideas and an innovative spirit are welcomed and appreciated. Our relationships are built on trust, mutual respect, open communication, and a shared sense of purpose. We value our team members for their unique strengths and contributions and the integral role they each play in the overall success of our business.
The successful Ecommerce Manager will have a passion for digital marketing and a proven track record in ecommerce management. This role will have a direct impact on all things ecommerce across platforms and products throughout all Bethel owned or affiliated companies.
Key Responsibilities:
• Ecommerce Strategy and Execution:
o Develop and execute a comprehensive ecommerce strategy that aligns with the company’s overall marketing goals.
o Manage all aspects of the ecommerce business including website design, customer service, web analytics, web technologies, and web campaign management.
• Website and Retail Site Content Management:
o Oversee the day-to-day management of the company website, as well as external retail sites that sell our products, ensuring content is consistent, cohesive, and optimized.
o Ensure that both internal and external online presences are visually appealing, easy to navigate, and optimized for search engines, enhancing SEO performance across the board.
• SEO and Performance Optimization:
o Develop and implement SEO strategies for all product pages and digital content across our own site and external retail platforms to maximize visibility and sales conversions.
o Regularly review and adjust SEO tactics based on performance metrics and industry trends to ensure top search engine rankings and optimal user engagement.
• Sales and Performance Analysis:
o Monitor and analyze performance metrics and sales data from both our website and external retail platforms to gauge effectiveness and identify opportunities for improvement.
o Generate monthly reports on ecommerce metrics, providing insights and actionable recommendations to enhance online sales performance.
•Marketing and Promotion:
o Collaborate with the Marketing Manager to integrate online strategies with broader marketing campaigns.
o Coordinate with marketing teams to create and implement promotional campaigns tailored for the online market, including those hosted on external retail sites.
• Customer Experience and Relationship Management:
o Enhance user experience by ensuring that all ecommerce touchpoints—both on our site and on external retail sites—are customer-friendly and meet our standards.
o Address customer service issues related to ecommerce promptly, improving service protocols and response strategies as needed.
• Vendor and Inventory Management:
o Work closely with product teams and vendors to ensure that inventory is stocked and updated in line with demand and marketing objectives on all platforms.
o Negotiate with suppliers and third-party service providers to enhance product offerings and improve profit margins on our website and external retail sites.
• Other related duties will be assigned.
Requirements
Qualifications:
o Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
o Proven experience (3+ years) in ecommerce, digital marketing, or a similar role, with specific expertise in SEO and multi-platform content management.
o Strong understanding of ecommerce platforms, SEO, web analytics, and web technologies.
o Excellent organizational, analytical, and communication skills.
o Experience in managing and directing a team, with strong leadership skills.