Job Information
Disney Entertainment Data Analyst, Disney Advertising Data and Measurement Science in Santa Monica, California
Supporting the Disney Advertising organization within Entertainment and Sports, the Data and Measurement Science team are subject matter experts in each of the following areas:
Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition
Job Summary:
We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Disney Advertising Data and Measurement Science Team as a Data Analyst. In this role, you will be responsible for driving data-driven opportunities across Disney Advertising’s portfolio of offerings. Working collaboratively across functions, you will develop, drive, and build new tools and analyses to ensure the growth of the business and the overall bottom line.
Responsibilities and Duties of the Role:
Help grow a multichannel advertising technology capability by leveraging internal and external datasets to expand our reach within and across platforms
Analyze complex data sets representing millions of users to understand user behavior and identify key characteristics of groups of users to better define audience segments
Balance business timelines with scientific rigor to improve decision making while working in an MVP (minimum viable product) model environment
Review results from and provide feedback on controlled experiments to test hypotheses and improve best practices across the organization
Build reporting tools to enable self-service for sales teams
Work with internal stakeholders to define analytics needs and scope projects
Required Education, Experience/Skills/Training:
B.A. or B.S. (graduate degree a plus) in a quantitative field (Math/Statistics, CS, Engineering, Business, Economics, experimental science, or similar)
3+ years of experience driving measurable results (monetization, engagement) with digital products across various business models
Experience with complex, large-scale relational databases, statistical programs, and other tools (SQL, SAS, R, etc.) with an aptitude to learn other technical applications quickly to compile and interpret quantitative data
Experience building complex visualizations (Tableau, Looker a plus)
Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
Ability to confidently translate quantitative analyses into compelling and actionable recommendations
Great communication and teamwork skills
#DisneyAdvertising
The hiring range for this position in California is $95,300 to $127,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10114680
Location: Santa Monica,California
Job Posting Company: Disney Entertainment
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.