Jobs for People with MS: National MS Society

BHGRE Social Media Specialist

Better Homes and Gardens Real Estate is seeking a Social Media Specialist who can drive social strategy for our dynamic real estate brand, supporting our incredible network of sales professionals and companies with standard methodologies and leadership in today’s social media landscape.

This position is 100% remote.

About You

You are a curious problem solver who seeks innovative ways to implement in support of business goals. Your peers might describe you as: creative, organized, detailed, versatile, and someone who enjoys being around people and building relationships. You’re not afraid to try new things, in fact, you welcome the opportunity. You get excited by the notion of taking an idea from conception to execution and look to build on that through strategic efforts. You’re a social media-minded person – up on the latest trends with applicable uses in mind for your work. Always a learner, you welcome the chance to explore all that the real estate category has to offer.

Does this sound like a good fit?

Here are some of the cool things you'll do:

• Develop and execute overall brand social content and channel strategy, creating and implementing content calendar.

• Act as community manager of all brand social media platforms. This includes content creation/curation and moderation of all engagements, including regular monitoring of accounts and representing the brand with appropriate responses.

• Provide regular performance measurements of social channels, social campaigns and overall content performance.

• Conceptualize, produce, direct and edit (when necessary) brand content (video and imagery) for consumers and network.

• Aid in managing creative and advertising agencies regarding social strategy, advertising and branding projects.

• Support the Brand Marketing Director with brand initiatives, including national brand campaigns and content development.

• Work closely with the marketing team to develop eye-catching social media campaigns that help to achieve corporate marketing goals related to lead generation and recruiting efforts.

• Embrace our brand identity, develop messaging for creative with strong engagement or direct calls to action.

• Assist in social media ad creation and performance measurement with the ability to provide insight into strategy recommendations based on data and analytics.

• Serve as educator to network agents and leaders, teaching the best methodologies for applying social media to drive business objectives at a local level.

• Represent department in content strategy meetings which align with public relations, digital and operations key collaborators.

Your Background Includes

• Proven track record as a Social Media and/or Content Manager at the brand or enterprise level

• 3-5 years social media marketing experience

• Bachelors Degree in Marketing, Communications or related field preferred

• Proven track record developing social media strategies/plans with supporting materials available to share/review

• Design experience crafting social media assets using tools like Canva, Photoshop, Premier etc.

• Experience using a social media monitoring tool

• Experience with social video required

• Ability to work in a fast-paced and team-oriented environment with grace

• Excellent copywriting and written communication skills

• Knowledge of paid social, keyword research and Google Analytics

• Strong presentation skills with ability to speak in front of large crowds

• Ability to recognize value of social channels to drive business results (ex. lead generation, recruiting, etc)

Better Homes and Gardens Real Estate LLC (https://www.bhgre.com/) is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home.  Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/)  (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.  Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.  With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .

You’ll find our commitment to diversity reflected in our achievements:

• Recognized as one of the World’s Most Ethical Companies since 2011.

• Anywhere has also been designated a Great Place to Work since 2019.

• Recognized by Fortune as one of America’s Most Innovative Companies.

• Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.

With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.