Job Information
WESTERN GOVERNORS UNIVERSITY Senior Program Manager - Discovery in SALT LAKE CITY, Utah
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $106,700.00 - $165,400.00
Job Description
Essential Functions and Responsibilities
Product Discovery:
Builds the business case for certificate offerings, in partnership with shared service teams such as marketing, research and analytics, design, business development, college partners and others.
Partners across functional teams to ensure that the Voice of the Customer (learners and organizations) are known and incorporated in offering concepts.
Collaborate with Research Team to design and conduct qualitative and quantitative studies, including user interviews, surveys, and focus groups targeting prospective and current learners.
Collaborates on research plans for product feedback. Participates in both B-B and B-C research to ensure empathy for end users and purchasing organizations.
Manages certificate academic product roadmap and backlog of potential future program ideas in partnership with Academy and college stakeholders.
Identify target audiences (buyers and users) and develop appropriate go-to-market strategies for new certificate offerings.
Ideation and Concept Development:Facilitate brainstorming sessions and workshops to generate innovative product ideas based on user research.
Continuous Improvement:Stay up-to-date with the latest research methodologies and tools to continuously improve our product discovery processes.
Supports the Manager, Product Discovery with additional side projects and new initiatives.
Performs other duties as assigned.
Certificate Launch
Conducts essential product concept research, including (but not limited to) market sizing, competitive analysis, enrollment estimates, pricing models, and strategic insights to inform offerings' design.
Engage cross-functional teams throughout product concept and charter creation (to ensure completion of product design, marketing, finance, GTM, enrollment, etc.).
Regularly engage with regional sales leaders and strategic partnership managers to understand market needs, identify potential organizational buyers, conduct B2B research, pilot offerings, and engage with potential partners as SME.
Ensures product launch and planning documents are well documented, detailed, and reflect relevant market insights to support GTM strategies.
Partner... For full info follow application link.
Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, se x, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.