Jobs for People with MS: National MS Society

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WESTERN GOVERNORS UNIVERSITY Affiliate Digital Marketing Specialist in SALT LAKE CITY, Utah

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. Position Summary The Affiliate Digital Marketing Specialist will be responsible for assisting in managing affiliate and direct mail campaigns at WGU. The Affiliate Digital Marketing Specialist will report to the Digital Media Manager to provide support for the affiliate and direct mail channels, including onboarding new affiliate vendors, assisting vendor/channel reporting, and tracking vendor performance against channel KPI's and goals.

The Affiliate Digital Marketing Specialist will have at least 1-2 years of hands-on marketing experience with a track record of achieving excellent results in highly competitive markets by leveraging their advanced marketing skillsets.

Favored candidates will possess a strong understanding of all areas considered marketing, a strong analytical/reporting background, strong attention to detail, with media buying experience as a plus.

Essential Functions and Responsibilities: * Responsible for onboarding new affiliate vendors, including creating tracking, validating test leads, and gathering vendor creative. * Responsible for adhoc vendor reporting: Adobe, Tableau, LeadConduit and Salesforce systems * Work cross-functionally to fulfill reporting requests as needed * Assist inreport building, report development, data analysis and reviewing analytics for affiliate and direct mail channels * Responsible for researching new vendor opportunities and initial vendor vetting * Responsible for day-to-day campaign tracking * Assist in additional tasks as assigned by the Digital Media Manager Knowledge, Skills, and Abilities * Demonstrate experience and knowledge in integrated marketing campaigns to meet department KPI's * A self-starter that can get the job done without constant supervision. * Proficient in Microsoft Excel. Data, analytics, and developing reports should be exciting to you. * Extremely organized when dealing with a large number of ongoing projects or tasks. * Excellent communicator; able to thoughtfully prepare and present reports to other team members, and Sr. Leadership. * Media buying experience is a plus.

Qualifications Minimum Qualifications: * Bachelor's Degree * 1-2 years digital marketing experience across display, video, search, social, affiliate and/or remarketing.

Preferred Qualifications: * Adobe Analytics experience

Working Conditions

Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a... For full info follow application link.

Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classifica tion protected by federal, state or local law.

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