Job Information
CARMAX Senior Art Director, Brand Digital and Content in Richmond, Virginia
8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220
CarMax, the way your career should be!
About this job
As the Senior Art Director – Brand Digital & Content , you will drive the creative vision and execution of compelling content that elevates our brand and engages digital audiences. This role blends strategy, storytelling, and design expertise to produce high-quality assets and content across brand channels. This role is ideal for a creative thinker who thrives in a fast-paced environment, can pivot quickly, and brings a strong blend of conceptual and hands-on content creation skills. Whether designing brand assets, shooting and editing short-form videos, or refining brand messaging, you will play a key role in shaping engaging content that resonates with audiences across multiple digital platforms. Reporting to the Associate Creative Director on the Brand team, you will collaborate closely with cross-functional teams, ensuring that creative executions align with strategic objectives and brand guidelines.
What you will do – Essential Responsibilities
Proactively contributes ideas to the practice of Brand Communications (brainstorms, inspiration gathering, identifying appropriate trends, channel-specific approaches, and ways to bring content to life for our brand).
Recognizes opportunities to evolve CarMax's brand. Can articulate rationale to brand stakeholders.
Contributes to the development and maintenance of style guides for respective channels
Leads brainstorming sessions to come up with innovative and original ideas for projects. Understands project goals and how content fits within the broader marketing strategy.
An innovative thinker and art director with skills in visual design, branding, concept development, and content creation.
Understanding of how GenAI impacts planning for campaigns and ability to identify opportunities.
Advanced proficiency in creative tools. A clear understanding of opportunities and restrictions of the tech and asset types and AI/brand best practices.
Proactively sources inspiration from a wide range of sources, effectively using found images, mocked-up imagery, and video to shape and support creative concepts. Refines and customizes ideas, integrating inspiration into original work that fits brand guidelines and platform needs.
Ability to articulate POV by showing creative thought process and rationale and understanding the audience. Takes opportunities to present work and/or best practices to other teams, departments, or org.
Cultivates stronger, more strategic relationships across teams, actively engaging with peers, legal, strategy, and brand stakeholders to align on objectives and drive results.
Successfully influences partners to embrace high-level creative that meets the project's goals, reflects user needs, and aligns with the brand.
Seeks creative feedback or ideas from partners/team; recognizes when other ideas will better serve the project/user.
Thinks critically to balance creativity and execution, making informed decisions independently while managing tight timelines and navigating ambiguity.
Leads multiple projects independently, effectively managing timelines, deliverables, and team expectations with minimal oversight.
Critically evaluates and questions high-level strategic decisions to suggest improvements or enhance the creative direction
Proactively embraces change, adjusting quickly to evolving requirements and managing transitions with minimal disruption.
Qualifications and Requirements
Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Advertising, or a related field, or equivalent professional experience in content creation and art direction.
5+ years of experience in art direction, content creation, or a related creative role.
A strong portfolio demonstrating expertise in art direction, digital/social content, brand storytelling, and creative leadership.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere.
Experience in directing and producing video and photo content for digital and social platforms such as TikTok, Instagram Reels, and Facebook.
Exceptional verbal and written communication skills, with the ability to articulate and present concepts effectively to diverse audiences.
Keen attention to detail and a passion for delivering high-quality, customer-centric work.
Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously.
A passion for creative problem-solving and pushing creative boundaries.
Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.