Jobs for People with MS: National MS Society

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

Posted Job Title

Temporary Marketing & Communications Consultant, Medical Ethics and Health Policy Online Education

Job Profile Title

Temporary Employee - Non-Exempt

Job Description Summary

Penn’s Master of Health Care Innovation forges a diverse network of innovative thinkers and leaders passionate about improving health care. The multidisciplinary curriculum—taught by leading, active experts—provides students with the knowledge, skills, and expertise needed to tackle today’s urgent health care issues.

Core topics include health policy, behavioral economics, operations management, leadership, health equity, and innovation methodologies. MHCI students are working professionals with diverse backgrounds in health care and related fields, who begin to apply immediately what they learn.

Launched in 2017 as Penn’s first fully online degree, the MHCI has 163 alumni and a student retention rate over 90%. Alumni remain engaged in meaningful ways, and the impact of their MHCI experience is evident.

Job Description

Seeking a Marketing and Communications Consultant to recommend new methods to advance qualified leads to applicants and to establish a broader, deeper reach that can sustainably drive new leads and inquiries. Responsibilities may include but are not limited to:

• Identify networks and organizations with health care professionals who are eager and able to pursue a Master of Health Care Innovation and grow their professional impact.

• Initiate connections (who) and recommend specific methods (how) to engage potential students.

• Review current messaging and communication channels for nurturing leads and driving applicants in progress through to submission, and propose improvements.

• Identify opportunities to raise brand awareness among potential students and program champions.

• Coach MHCI staff on next steps, from handoff through evaluation of efforts and outcomes.

• Attend check-in calls as needed during the project.

OBJECTIVES: To identify and plan resource-effective marketing and communications opportunities to increase the volume of qualified applicants to the Master of Health Care Innovation, from generating leads to engaging prospects to converting to applicants.

To propose implementation and evaluation methods for MHCI staff.

DELIVERABLE: A resource-effective marketing and communications plan for MHCI staff to implement (possibly with external support) to generate quality leads, nurture their engagement, and drive qualified applicants to submit applications. May include an annotated list of contacts, metrics for success, and a process for evaluation and iteration.

TIMELINE: Deliverable due to the MHCI team by October 15, 2024. Staff coaching, periodic results reporting and iterations through, tentatively, May 31, 2025. Expected effort 10–12 hours/week during discovery and development phases; 2–4 hours/week after implementation.

QUALIFICATIONS: The candidate will have relevant experience in marketing and communications as related to the broad health care field, as well as a solid network and awareness of current health care trends. Candidates will have demonstrated success and tangible results in growing conversions, increasing reach, developing successful strategies, and evaluating results and iterating.

COVER LETTER required.

Job Location - City, State

Philadelphia, Pennsylvania - REMOTE

Department / School

Perelman School of Medicine

Pay Range

$7.25 - $50.00 Hourly Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements Background check may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Perelman School of Medicine

Pay Range

$7.25 - $50.00 Hourly Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements Background check may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

The University of Pennsylvania's special character is reflected in the diversity of the Penn community. We seek talented faculty and staff who will constitute a vibrant community that draws on the strength that comes with a substantive institutional commitment to diversity along dimensions of race, ethnicity, gender, sexual orientation, age, religion, disability, veteran status, interests, perspectives, and socioeconomic status. Grounded in equal opportunity, nondiscrimination, and affirmative action, Penn's robust commitment to diversity is fundamental to the University's mission of advancing knowledge, educating leaders for all sectors of society, and public service. The University of Pennsylvania prohibits unlawful discrimination based on race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.