Job Information
Essity Regional Segment Marketing Manager - Commercial and Public Interest - Essity243698 in Philadelphia, Pennsylvania
Regional Segment Marketing Manager - Commercial and Public Interest - Essity243698
DESCRIPTION/RESPONSIBILITIES: Regional Segment Marketing Manager - Commercial and Public Interest
About the Role Essity Professional Hygiene is looking for a Regional Segment Marketing Manager Commercial and Public Interest who is responsible for managing and driving the execution of the regional & local segment strategy in North America for the commercial segment, working with the Customer Marketing & Sales organizations, as well as the Business Unit Brand Communications & Product colleagues.
The ideal candidate should/could live in Philadelphia.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do * Develop, manage, and implement marketing plans and activities for the Commercial segment in line with BU guidelines * Define route to market and work with sales and customer marketing teams to establish optimal channel plan for the segment and end customer development * Gather end customer market data, needs, trends, competitive segment landscape; select, participate and follow up on work with regional/local associations * Together with product team, take responsibility for securing launch events on country level * Select and organize end-customer trade shows to deliver ROI * Lead generation activities by driving, validating and following up activities * As the regional segment subject matter expert, conduct segment training to sales and other colleagues * Manage assigned A&P budget and allocate to different marketing activities, in alignment with brand, product and customer marketing * Implement ROI model and KPI´s, evaluate, follow up and implement corrective actions when needed
Who You Are * Relevant University degree * Marketing (at least 3+ years), ideally in B2B business, sales experience is a plus * Ability to develop and execute strategic marketing plans and deliver on the goal, timelines and KPI's * Demonstrated communication and collaborative skills within a fast-paced international environment with colleagues sited in multiple countries * Ability to travel up to 20%-30% to domestic and international location
Capabilities * Capable to translate strategy into actionable plans that can deliver on targets * Executional excellence and driving for business results * Customer-driven * Strong analytical skills * Strong communicator * Capable of understanding and adapting to different cultures * Negotiating, influencing, and networking skills * Leadership skills in terms of gaining alignment and fostering team spirit in a matrix organization and driving large, intercultural projects * Strong stakeholder management skills * Comfortable and skilled in working with a remote line manager and digitally
Personal Attributes * Business- and action-oriented * Strategic mindset as well as operational skills * Accountable * Team player * Motivational -- inspires and engages others * Dynamic and adaptable
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits: * United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance * Wellness program provided through Rally * Healthcare and Dependent Care Flexible Spending Accounts (FSA) * 401(k) with employer match and annual employer base contribution * Company paid Basic Life, AD&D, short-term and long-term disability insurance * Employee Assistance Program * PTO offering with Paid Holidays * Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance * Employee discounts program * Scholarship program for children of Essity employees.
Addi ional Information The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.