Jobs for People with MS: National MS Society

Description We are on the hunt for a Brand Manager to join our team in Parsippany, New Jersey. As a Brand Manager, you will play a pivotal role in the innovation and management of our brand, driving the creation and enhancement of products from the idea stage to commercialization. You will work in collaboration with various teams, oversee the development and implementation of marketing initiatives, manage P& L, and ensure the consistent performance of the brand portfolio.

Responsibilities:

• Collaborate closely with product development, R& D, and product research teams to ideate, develop, and launch new products, guiding the process from conception to final commercialization.

• Innovate and optimize existing products in collaboration with cross-functional teams, ensuring they meet the evolving demands of consumers and maintain a competitive edge in the market.

• Conduct thorough market research, competitor analysis, and gather consumer insights to identify emerging trends and opportunities for product innovation and brand growth.

• Develop and implement strategic brand plans focusing on product innovation and rebranding of existing products to align with changing market needs.

• Execute integrated marketing programs, including traditional and digital advertising, pricing strategies, and trade marketing initiatives to support product launches and rebranding efforts.

• Partner with the sales force to ensure the successful execution of key programs and alignment with strategic brand guidelines.

• Manage merchandising and point-of-purchase projects, ensuring they are completed within budget, on time, and in alignment with brand objectives.

• Develop, track, and analyze key performance indicators (KPIs) to measure the success of innovation initiatives and brand strategies, and use these insights to drive continuous improvement.

• Ensure compliance with budgetary and regulatory requirements throughout the product innovation and branding process.

• Proactively identify and resolve challenges to meet brand and innovation goals. Requirements • Possess a minimum of 7 years experience in a similar role as a Brand Manager.

• Proficient in CRM and EXPRESS software tools.

• Demonstrated ability to interpret Facebook Insights and perform Gap Analysis.

• Proven experience in creating and managing Advertisements.

• Previous experience as a Brand Ambassador is highly desirable.

• Strong understanding and ability to drive Brand Awareness.

• Expertise in Brand Marketing and ability to devise effective strategies.

• Extensive experience in Campaign Planning and execution. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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