Avispa Technology Manager, Campaign Production in Newark, New Jersey
Manager, Campaign Production 677338
The Marketing Operations team is looking for a sharp, enthusiastic, creative, and detail-oriented marketing professional to execute CRM campaigns that meet our business objectives and create innovative customer experiences. Responsibilities include creating and maintaining email templates, campaign execution across multiple channels and touchpoints, and testing Execution support. The right candidate will be a quick study and demonstrate a knack for getting things done in close collaboration with technical, creative, and business teams in a fast-paced environment.
• Create and execute various email activities, inclusive of building templates and creating customer lists to enable stand-alone or journey automated campaigns • Build and execute Newsletter templates / formats based on strategic direction • Manage additional CRM tactics such as Audio insertions, Hand-off to Display, etc. to address customer targeting/sequencing approach • Drive efficiencies in the campaign execution process through both process and creative improvements • Build landing pages for multiple surfaces via systems tools • Establish Action codes generation for tracking purposes • Coordinate with Marketing Operations Sr Director / Sr Manager to ensure tactic delivery, priority, resources and timelines are achieved • Support execution Q/A elements and troubleshooting as needed to ensure accuracy and reduce defects
• Minimum of 5 years experience in online marketing • Must have hands on experience executing emails with Salesforce/Exact Target or similar ESPs (Email Service Providers) • Strong organizational and communication skills, with proven ability to handle multiple projects in a fast-paced environment • Technically capable, excellent communicator, and a desire to improve processes • Strong analytical capability and a solid understanding of success metrics • Excellent verbal and written communication skills • Proficient knowledge of MS Office • Working experience with SQL • Basic HTML skills and a general understanding of web development
• E-commerce experience, particularly with email execution • Advanced SQL experience and ability to build complex data queries
• Bachelor’s Degree
Newark, NJ 07102 6 Month Assignment