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L'Oreal USA Senior Manager, US Marketing- Ralph Lauren Fragrances in New York, New York
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Senior Manager, US Marketing- Ralph Lauren Fragrances
New York, NY, New York
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Permanent
New York, NY, New York
Marketing
Full - Time
12-Jun-2024
Job Title: Senior Manager, US Marketing – Ralph Lauren Fragrances
Division: Luxe
Location: 10 Hudson Yards
Reports To: AVP, US Marketing – Ralph Lauren Fragrances
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
Accountable for the growth and development of Ralph’s Club, Romance, and Hallmarks for the US (#1 market for the brand).
Responsible for the strategy, implementation, and evaluation of the business in Department stores (Macy’s, Dillard’s), Self-Assist (Ulta, Sephora, JC Penney) and Pure Players (Amazon, D2C).
As a Senior Manager, the responsibilities include:
Development and execution of comprehensive marketing strategies, including all promotional activities and product launches.
Interact effectively with departments - such as sales planning, operations, finance, CERE, A&I, media, creative, sales administration, brand asset manager, DMI, and senior management team.
Monitor and analyze business results to recommend opportunities for improving plans and their execution.
Own category support calendar and plan including key promotions, in-store merchandising, 360 support plans, activations, and digital elements.
Own vision & strategy for launches and hero pillars. Work with cross-functional teams to execute key initiatives.
Ensure that launches are delivered on Time + On Budget.
Proactively own sales results and category analytics to diagnose the business.
Develop forecasts/sizing for new product launches and sets, track, and re-trend as needed. Ensure Demand Planning is current on the latest estimates.
Set Pricing Strategy. Develop SKU Rationalization strategy. Route through necessary approval channels to meet account needs.
Understand market share gaps for both 100% and Circana markets, identify white space and strategies to gain share, and outperform the competition.
Responsible for management meeting prep/decks.
What We Are Looking For:
Required Qualifications:
Bachelors degree in Marketing or related field.
5-7 years brand management experience, preferably with Fragrances
Strong analytical skills and financial acumen.
Excellent written/oral communication skills and forecasting experience.
Strong execution, leadership and consensus building/decision making skills.
Computer literacy in PowerPoint and Excel.
Ability to travel domestically periodically (max. 25%).
What’s In It For You:
Salary Range: $119,900 - $170,800
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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