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L'Oreal USA Director, Marketing (Carol's Daughter) in New York, New York
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Director, Marketing (Carol's Daughter)
New York, NY, New York
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Permanent
New York
New York, NY
Marketing
Full - Time
01-Jul-2024
Marketing Director, Carol’s Daughter
Job: Marketing Director
Position type: Permanent
Employment type: Full - Time
Location: New York - New York
Country/Region: USA
Overview:
This position is responsible to lead and accelerate growth and market share gain on Carol’s Daughter by developing innovative strategies and go-to-market plans (brand, new launches, pillar business) with executional excellence. In addition, the Marketing Director’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth across this loved brand. This position is also responsible for leading and developing 1 direct report (Marketing Manager).
Job Responsibilities:
New Product Launches :
Ownership and responsibility for supervising entire go to market process across multiple launches, collaborating with shopper, eshopper, social, media, CRM, etc.
Participate in selling project to management at large
Generate long term strategic development
Collaborate with Creative to create launch materials including merchandising and sampling
Strategy & Planning:
Drive the research, analysis, category trends and insights to develop long term strategy across
Oversee and guide plans development and create vision for businesses
Contribute significantly to total CDSC portfolio strategy / plans
Financial P&L and Forecasting:
Ownership of entire forecasting process and P&L
Understand and manage financial implication of forecast
Own accuracy of all budgets and roll up of total portfolio with finance
Manage budget allocation between spending buckets and brands with peers
Promotions/Advertising / Media:
Work with Brand Engagement and agency partners to create breakthrough consumer communications across all touchpoints, from traditional media to digital data driven activations
Influence media recommendation and direction
Team and Meeting Management:
Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
Effectively manage, train and develop direct report
Lead meeting preparation, and represent Carol’s Daughter in meetings with the CDSC GM & CPD President
Lead cross functional teams to deliver go to market objectives
Contribute to CDSC team positive morale
Job Requirements:
Education/Experience:
7-10+ years of Industry related marketing work experience (consumer package goods or beauty is highly preferred)
Experience managing direct reports is preferred
Bachelor’s degree required, Master’s degree preferred
Experience successfully launching and managing a new product or renovation through its entire life cycle
Must have proficiency in Marketing Analytics tool such as Power BI, Nielsen, etc
Competencies/Skills:
Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
Market Research: ability to read and interpret research data
Leadership: Demonstration of leadership with team; support departments and customers
Strong Project Management Skills
PC Proficiency (Microsoft Suite)
Information & Data management
Rigorous quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Strong appreciation for our business / sensitivity to métier
Must be professional and energetic with a positive attitude
Additional Benefits Information As Follows:
Salary Range : $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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