
Job Information
The Estee Lauder Companies Coordinator, PR/Influencer Marketing, Jo Malone London and Aramis North America in New York, New York
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
We are seeking a highly motivated and dynamic Coordinator, PR/Influencer Marketing for Jo Malone London and Aramis North America. As a key member of the marketing team, you will help execute high-impact campaigns, support cross-functional initiatives, and manage day-to-day PR and Influencer Marketing operations to drive brand success. The ideal candidate will have prior experience working in-house or at an agency in the beauty industry and a passion for delivering exceptional results.
Key Responsibilities:
Media and Public Relations
Assist in executing impactful, strategic communication and launch plans that are aligned with overall business objectives
Develop and manage editorial and product launch calendar in tandem with the 360 Marketing Calendar to generate editorial coverage for the brand across all forms of media
Manage and organize PR materials including press releases, media alerts, pitches and other relevant items and adapt from the Global brand for regional use
Oversee and manage evergreen product mailings for editors and influencers
Maintain US press list on a consistent basis, keeping it up to date
Support team in event planning and execution logistics
Influencer Marketing
Identify and cultivate relationships with brand-right influencers with a focus on beauty/fashion/lifestyle/home, celebrities, athletes across all platforms with a focus on TikTok and Instagram to build brand relevance and drive awareness and engagement
Assist in the development on strategic influencer programs including but not limited to organic seeding and gifting, product mailers and paid partnerships
Work alongside Director and external agencies on the execution of programs including talent identification, content briefs and campaign tracking via Tribe to maximize EMV
Partner with 360 Marketing and relevant cross-functional teams on specific paid social programs to leverage influencer content across paid media
Analyze content performance for future programs ensuring alignment with brand KPIs and evolving trends
Internal Operations & Communications
Work with Director to develop reports on campaign results
Manage reporting tools and PR dashboards to track brand KPIs on an ongoing basis
Manage product forecasts and orders for all launches, events, seeding and mailers, ensuring necessary inventory to support corresponding PR and influencer initiatives
Organize PR files, maintain PR sample inventory and manage product send outs
Finance
Track and maintain PR/Influencer Marketing budget
Liaise with internal Finance team for estimate and close
Lead vendor coordination including vendor set-up, PO creation and processing invoices in a timely fashion
Qualifications
BA/BS degree in Marketing, Communications, Public Relations, or a related field
2+ years professional related marketing or communications experience such as public relations influencer marketing, digital/social media marketing with a passion for the beauty industry
Knowledge of digital social platforms (TikTok, Instagram, YouTube, etc.) and emerging trends
Basic understanding of the traditional and non-traditional media landscape
Understanding of monitoring tools like Tribe Dynamics and Launchmetrics
Team player with a positive, can-do attitude and ability to build and foster collaborative relationships both internally and externally
Desire to work autonomously in a fast-paced environment
Excellent computer and technical skills (Excel, PowerPoint) with an eye for detail and style
Pay Range:
The anticipated hourly range for this position is $26.25 to $38.95. Exact hourly rate depends on several factors such as experience, skills, education, and budget. Hourly range may vary based on geographic location. In addition to hourly rate, this position may be eligible for an annual discretionary bonus. education, and budget. Salary range may vary based on geographic location.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer:
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf)
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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