Job Information
Nexstar Media Group Analytics Architect in New York, New York
The Analytics Architect is responsible for driving digital strategy by implementing data capture solutions for Nexstar Media’s hundreds of websites and mobile apps. Key areas of emphasis include building out our Adobe Analytics implementation across websites and mobile apps, and guiding how measurement technologies are integrated into a revamped content management system.
Reporting to the Senior Director of Analytics, this person will work closely with other members of the central data team and partner with engineering, product and audience development groups to ensure that the right measurement stack is in place. Keys for success include a deep understanding of digital media and a willingness to work towards creative solutions to complex problems in a timely manner.
The ideal candidate will be highly motivated, passionate, organized, and can operate effectively in independent and collaborative team settings. A proven history of implementing web and app analytics is essential. It is a unique opportunity to build the digital tracking and measurement strategy for multiple businesses, including the nation’s largest chain of TV stations, a cable news network and a Washington, D.C.-based political news site. Familiarity with the broadcast industry and digital video is a plus.
This position is remote.
Roles & Responsibilities:
Interpret business needs and translate them into technical requirements for data collection
Collaborate with engineers, product managers and analysts to design and implement end-to-end measurement solutions that move a data-driven business forward
Serve as a technical resource advising other teams on data collection and analysis, helping them refine their strategies and reporting
Oversee key components of the analytics stack, including front-end data collection scripts, tag management systems, and reporting and configuration APIs
Assist with in-depth, advanced analysis in a SQL data warehouse
Minimum Qualifications:
7+ years in data and analytics, market research, insights creation, and strategy development
Practical experience designing measurement solutions for Adobe Analytics and Google Analytics
Experience implementing and overseeing a tag management system -- e.g., Google Tag Manager, Ensighten, Tealium, Adobe Launch -- or data collection platform such as Segment or BlueConic
Familiarity with client-side JavaScript tracking techniques
Familiarity with analytics design for native mobiles apps (iOS and Android)
Proficient knowledge of SQL and working with data warehouses such as BigQuery
Experience with thorough, rigorous testing and validation of data
Preferred: In-depth experience with digital media, including analytics, advertising, and audience acquisition strategies
Proficiency with Python a plus
Hands-on experience with measuring digital video performance a plus
The salary range for this position is $130K - $140K. Other benefits includes Medical, Dental, Vision, 401K match, Paid Parental Leave and Vacation.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.