Jobs for People with MS: National MS Society

Global Marketing Services wants to enhance and complete customer information to ensure that our promotions and marketing campaigns are serving the customers application needs and their buying decisions at the same time ensure that our customer data is updated & maintained. The Market/Desk researcher would help GMS achieve capture/research accurate & reliable customer information for account mapping and targeted market campaigns.II. KEY RESPONSIBILITIESResponsible for secondary research/data mining to identify decision makers specifically for the pharmaceutical and the academic market. Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team. Help improve operational performance through data analysis.Executes data research/mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality. We put specific focus in research methodology, approach, accuracy and in meeting timelines for deliverables.Provides weekly customer/lead generations list to marketing teams for potential sales and to increase market visibility of the product.Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets.Other duties may be assigned as required by the business need.ResponsibilityPull out customer account list from databases (PubMed, scientific publications research etc., LinkedIn Sales Navigator, Hoover, XING).Searching & validation each contact record using online directories or google; updating the contact list in excelProviding list in Excel of all cleaned & de-duped records to marketing teamUpdating, cleaning and maintaining the new customer account contact details in SharePointCommunicating with global leaders as per business need.III. REQUIREMENTS FOR THIS POSITIONa) Professional Experience• Minimum 2 year of Pharma/Healthcare secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)• Ability to communicate with global cross functional leaders• Advanced knowledge of MS Excel and Access required• Well verse with Google search engines and other Web Searches

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