Jobs for People with MS: National MS Society

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ABOUT THIS JOB

This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

RESPONSIBILITIES

• Using Nielsen applications, identify relevant advertising from a variety of media

• Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity

• Follow and understand coding rule guidelines

• Follow established business rules to identify products or services being advertised

• Identify valid new brand records to flag for additional research.

• Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.

• Download and ingest digital publication content to the coding platform.

• View digitized print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspaper.

• Sort and organize digitized content to ensure all pages of an ad are captured together

• Assign positions and page attributes as outlined by media-specific guidelines.

• Identify advertising content within digitized print content by “clipping” ads, or validating automated “clips”.

• Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.

• Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).

• Work as part of a team to ensure all departmental deadlines are met

• Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements

• Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement

• Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal

• Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

PERSONAL SKILLS

• High focus on attention to detail

• Delivery focused

• Excellent written and verbal communication skills

• Excellent typing skills

• Good basic numeracy skills

• Good understanding of the Google suite

• Fluent in UK English

• Demonstrate both strong results focus and sensitive people skills

• Be flexible and open to change

• Knowledge of UK brands is a plus.

• May be required to work weekends as part of a shift rota.

• May be required to work some UK Bank Holiday days in line with department shift rotas.