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Bosch Senior Media Manager (Hybrid) in Mount Prospect, Illinois

Company Description

At the Robert Bosch Tool Corporation , we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

With sales opportunities in retail, industrial, and e-commerce channels, we’re part of a global powerhouse earning $80 billion euros a year.

Play an integral role in a division that drives the success of our large, privately held consumer products organization. Offering the vast resources to maximize your effectiveness, we provide the support you need to achieve your most important objectives. Depending on your role within Sales, you can bring our products to market through three different and efficient channels: retail, industrial, and e-commerce. Featuring such popular brands as Bosch®, Dremel®, and Rotozip®, we offer opportunities to reinforce our strong reputation for quality, grow new business, and expand upon our existing relationships with some of the most influential distributors in power tools.

This is your chance to Go big. Go bold. And use your sales skills to drive success on a massive scale, with the Robert Bosch Tool Corporation.

Robert Bosch Tool Corporation offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.

Job Description

This role is hybrid remote with 60% weekly in-office presence in Mount Prospect, Illinois. (3 days in office per week)

The Bosch Media Senior Manager leads the paid media presence of Bosch Tools across all three business units (Power Tools, Measuring Tools, and Accessories) for North America (US & Canada). This role drives advertising strategy and activities informed by the consumer journey, including paid media planning and campaign development, tracking, analysis and optimization. This role works closely with the media agency to deliver critical brand-building and demand-driving advertising plans that improve brand awareness and consideration that ensure the brand is reaching our target consumer with relevant, distinct, and buzz-worthy paid content.

This role also works closely with the shopper team who lead co-marketing agreements with retailers to ensure all advertising activities are complimentary. This role partners with digital, social, and PR counterparts to drive cohesive integrated marketing plans for the brand that build positive brand perceptions and relevance.

Job duties include:

  • Leading master brand campaign concept development, production, and evolution

  • Leading paid media tactical planning, execution, learning plan, analysis & optimizations

  • Partnering with PR, influencer and social media strategies and execution

  • Partnering with brand marketing team to consistently represent product positioning and key marketing messages in paid, earned and social channels

  • Partnering with digital marketing team to create cohesive user journeys between paid, earned and owned touchpoints

Qualifications

  • Bachelor's Degree or 8 years of commensurate experience required

  • Demonstrated success with business-driving multi-million-dollar integrated marketing and full funnel media campaign management, including metrics, data-based optimizations, and test & learn plans

  • Demonstrated success leading external agency relationships, multiple agency models preferred

  • Demonstrated consumer-first mindset and data-based decision making for media optimization

  • Ability to problem solve, bias for results, and strong communication skills

  • Ability to influence cross-functional decisions and work across a complex organization

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

  • FIRST Robotics (For Inspiration and Recognition of Science and Technology)

  • AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

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