Job Information
BD (Becton, Dickinson and Company) Medication Management Solution Product Manager in Milan, Italy
Job Description Summary
The Senior Product Manager is responsible for managing the assigned product portfolio within the MDS business unit, products to maximize growth and profitability on the assigned market, according to regional marketing targets and guidelines. Partners closely with the sales organization to understand customer needs and position BD´s portfolio and capabilities in a credible and differentiated way. Develops implements and maintains "best practices" in product management, while manages extensive interaction with internal and external stakeholders. Reporting to the MDS Italy & Greece Marketing Manager and as a part of the Italian Marketing Team, the Senior Product Manager will be working and collaborating with a European marketing platforms team consisting of regional marketing managers and clinical education managers. Will also engage with the global Platforms to give contribution in the business development and understanding.
Job Description
Develops and executes a fact-based country marketing plan for relevant product portfolio including market shaping and development and marketing communications strategies and activities, in line with the regional marketing strategy
Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications); recommending suitable actions to maximize opportunities and minimize potential threats to the business
Develops segment-based messaging for assigned portfolio and activates it with the Field Sales team
Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence
Support the Field Sales team with product information and drive product portfolio training initiatives as appropriate
Interface with European Marketing Team to share information and update with market data, product developments and market specific strategic and tactical plans
Prepares and maintains product specifications and technical documentation for internal and external use
Handles product related customer requests and complaints
Education and Experience:
Pharmacy/Biology or technical/scientific bachelor’s degree is required
At least 10 years of Marketing / Product Management experience
Master’s in marketing is a plus
Fluency in Italian and English is a must
High degree of autonomy: ability to take ownership of tasks and get things done
Excellent communication and interpersonal skills
40-50% travel (country or region related)
Knowledge and Skills:
Unquestioned integrity and excellent judgment
Excellent organizational skills, exceptional subject matter expertise, a high degree of -adaptability and the ability to anticipate and respond to changing priorities
Solid presentation, communications and influencing skills, proven through all forms of communication
Strong time management with attention to details
Ability to work effectively in a global environment
Problem-solving skills, with a fondness for providing solutions to our clients
Knowledge of digital environment including Office tools
Digital Marketing culture
Primary Work Location
ITA Milano - Via Enrico Cialdini
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
BD (Becton, Dickinson and Company)
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