Job Information
SPECTRUM BRANDS INC Assistant Ecommerce Media Manager in MIDDLETON, Wisconsin
JOB REQUIREMENTS: Division Information Spectrum Brands\' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.Job Summary The Assistant Manager, eCommerce Media will lead the execution techniques, and tactics used to increase online revenue through our paid media efforts across Amazon, Walmart, and other retailer media platforms such as Criteo, Citrus Ads, and Promote IQ. In addition to understanding the digital media landscape, you\'ll be expected to execute media spends in-platform. Reporting to the Sr Manager, eCommerce Media, this position is part of the in-house media team that supports Spectrum Brands\' Global Home Care and Global Pet Care business units. The individual will work closely with eCommerce Sales teams, internal Marketing teams, and our media partners. Primary Duties & Responsibilities (80%) Campaign Execution Develop, execute, and optimize PPC campaigns on Amazon, Walmart, and other strategic retail media platforms Monitor daily campaign performance and adjust bids and budgets as necessary Perform regular keyword research and utilize trending keywords in campaign strategies Analyze PPC campaign data and make data-driven decisions to maximize ROI Work closely with the marketing team to align PPC campaigns with overall marketing objectives Execute digital commerce media (search, display, video), creative coordination, optimization, and reporting Performance Analysis: Regularly analyze and report on PPC & SEO performance data Provide insights into performance trends and suggest strategies for improvement Develop and execute A/B testing plans for keywords and content optimization Budget Management: Manage monthly PPC advertising budget to ensure optimal use of resources Forecast budget needs based on historical data and marketing... For full info follow application link. Spectrum Brands is an Equal Opportunity Employer that is committed to Inclusion and Diversity. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Spectrum Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Spectrum welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. Priority may be given to current employees or local candidates. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/827A1636642549F8 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.