Job Information
CBRE Retail Liaison Officer - Luton in Luton, United Kingdom
Retail Liaison Officer - Luton
Job ID
169461
Posted
14-Jun-2024
Service line
Advisory Segment
Role type
Full-time
Areas of Interest
Facilities Management
Location(s)
Luton - England - United Kingdom of Great Britain and Northern Ireland
Job Purpose:
To research and disseminate knowledge of current retail trends and performance indicators for each retailer.
To exploit all opportunities with retailers to maximise sales and ultimately enhance the performance of the scheme.
Be responsible for developing strong relationships between the Luton Point Management Team and the retailers.
To create and maintain a sense of community between Luton Point, our retailers and strategic partners.
To improve our service delivery to our guests and occupiers
Primary Responsibilities:
Engagement
To be the retailer’s first point of contact forging strong relationships with all retailers, buildingup a network of contacts in store and at head office level
Create an effective, engaging and efficient communication programme to include regular retailer meetings, handbook and WeConnect content
Increase percentage of retailers providing trade feedback. Collate specific and meaningful anecdotal information on retailer performance to help establish the sustainability of individual retailers and category groups, aligning findings to the turnover reports
Increase percentage of retailers participating in turnover scheme
Keep the wider business and leasing teams abreast of retailer performance & footfall
Lead the new retailer opening support package and content, linking and seeing through all elements alongside the operational and marketing team
Work with the Marketing team to manage and oversee all Mallcomm content and system development, including system training to all new and existing retailers
Fully review and manage the MallComm employee discount scheme
Support the Operations team with the resolution of outstanding compliance requirements
To ensure telephone and email contacts are updated and audited monthly
Income Generation
Analyse retailer turnover performance, bringing target retailers to the Senior Management Team’s attention.
Fully engage and increase sales of retailers, specifically those on turnover clauses and new arrivals
Drive additional salesand improve/support retailer Key Performance Indicator (KPI) results
Liaise with the Marketing Team to establish a retail marketing and digital plan to drive engagement with key promotion and event activities
Performance Reporting
To effectively collate and report on retail sales and KPI performance on a weekly, monthly, quarterly and annual basis. This is to include seasonal and peak trading analysis
To identify and communicate retailers at risk; supporting performance through mutually beneficial plans
Footfall
Toanalyse and report on national, regional and local data (Shoppertrak, MRI, PFM, , ONS and BRC)
Effectively manage the contract, relationship and reporting with the service provider
Analyse and report on all monthly, quarterly and annual data as well as ad-hoc and seasonal trends
Business to Business (B2B) Support
To liaise with managing agents and head offices to facilitate B2B requests
To provide and effectively work with the leasing team in order to support new lettings
Understand the changing landscape of shopping centres and retail, identifying emerging brands and trends
Keep abreast of changes in occupiers of neighbouring retail locations
Facilitate unit (vacant or occupied) inspection for leasing purposes
Compliance
Review and manage retailers standards of presentation to ensure all brands present themselves to Luton Point standards, specifically: opening and closing times, shop front and displays
Engage with managers and area managers to drive improvements in store including: stock package, fit out, trading hours, demise, training, cleanliness, maintenance, signage, etc.
Support finance in the collation of retailer turnover certificates and performance forecasting
Uphold the policies and procedures of the company at all times, including H&S, anti-bribery and Gifts and Favours
Awards
- To identify retailer/CSR partnership activity to drive and reward success
Miscellaneous
To carry out other duties in accordance with the needs of the business
To support the Duty Manager function as a senior member of the management team, ensuring all emergency procedures are adhered to
Be the voice of retailer opinion and needs for the Management Team
Competencies
Analytical thinking
Commercial awareness
Relationship builder
Guest focused
Decision making
Planning & organisation
Results focused
Team Player
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)
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