Jobs for People with MS: National MS Society

marketing audience lead.

• los angeles , california

• posted may 2, 2024

job details

summary

• $64 - $69 per hour

• temporary

• bachelor degree

• category business and financial operations occupations

• referenceAB_4526995

job details

My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Audience Lead for an immediate 6 month assignment. The Marketing Audience Lead will support the Institutional Marketing Team and must have a solid institutional asset management (defined benefit/defined contribution) background and experience. This is a hybrid position and MUST be able to work in their LA office 3 days a week Tues - Thurs. This role will execute on business priorities for the Institutional pod or delivery team and acts as one of the primary marketing interfaces to the Institutional client segment team. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

salary: $64 - $69 per hour

shift: First

work hours: 8 AM - 5 PM

education: Bachelors

Responsibilities

• This role will execute on business priorities for the Institutional pod or delivery team and acts as one of the primary marketing interfaces to the Institutional client segment team.

• Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives.

• Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

• Establishes the business priorities for the institutional audience by working with client segment teams, business groups, and senior leaders.

• Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.

• Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.

• Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.

Skills

• Marketing

• Audience

• Asset Management

• Institutional Asset Mgmt

• Investment Marketing

Qualifications

• Years of experience: 7 years

• Experience level: Experienced

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rosalind wells

• rosalind.wells@randstadusa.com