Jobs for People with MS: National MS Society

Job Description :

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

More about Diageo is available at its web site: https://www.diageo.com/

ROLE DIMENSIONS

• This team will be tasked with crafting true icons of luxury with a focus on culture, connection to on trade and high execution standards all in service of creating the most talked about luxury spirits in the UK 

• The Brand Experience Manager is a newly created role that seeks to encompass the shopper marketing skills but elevate the role to deliver actual experiences as well. The role will have an eye for creative excellence and be equally comfortable creating shopper toolkits, as they are curating brand experiences across on trade, experiential and culture

• They will hold the creative standards high ensuring the icons deliver luxury at all touch points, working with industry leading creative agencies to develop outstanding BTL activation plans

• The role sits in the tequila team which also consists of Head of Tequila, a Senior Brand Manager, Brand Manager and Assistant Brand Manager

TOP ACCOUNTABILITIES

• Lead and build the strategy and development for the full BTL & experience element of the tequila portfolio, creating shopper plans and activations the cement the luxury status of the brands

• Deliver thought leadership and clarity in defining how these brands should be executed across all channels (on trade/off trade/3rd Space), setting clear blueprints for what excellence looks like, with the full suite of solutions to deliver

• Develop serve plans for Paloma and Margarita that truly get these serves to scale including the glassware and soft drink partner solutions

• Lead the BTL/ experiential/ shopper agency relationships to create industry leading activations.

• Manage the POS for both tequila brands

• Deliver the House of Friends platform across on trade and experiential: ensuring the brand activations are delivered to the top quality and right standards. For certain hero House of Friends executions lead the actual development and curation of the execution (to be decided in partnership with commercial teams)

• Deliver the Don Julio experience in the top end of the on trade and cultural events with a focus on 1942 creating outstanding luxury experiences.

IDEAL EXPERIENCES / QUALIFICATIONS / CAPABILITIES

• 6+ years of relevant marketing experience, including experience of luxury marketing

• Outstanding ability to build and maintain genuine relationships based on mutual trust & respect

• Successful management of senior collaborators at all levels, resulting in strong and positive outcomes

• Holistic skills across all BTL pillars including experiential, retail, on trade and culture

• Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

• Demonstrated brilliant execution to impeccably high standards

• Deep personal accountability for great performance

• Experience of working with and leading a team, whether directly or indirectly

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2024-06-18

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)