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L'Oreal USA Manager, Global Trade Marketing, CeraVe DMI in Jersey City, New Jersey
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Manager, Global Trade Marketing, CeraVe DMI
Jersey City, NJ, New Jersey
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Permanent
New Jersey
Jersey City, NJ
Marketing
Full - Time
19-Dec-2024
Reports to: Head of Global Business Development
Division: L'Oréal Dermatological Beauty
Location: Jersey City, NJ to relocate to NY (Hudson Yards) in Q3 2025
Divisional Overview:
In the L'Oréal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life-changing and sustainable dermatological solutions for all.
Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy, and Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet, please join us!
CeraVe:
At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic skincare to all. As a leader in mass medical skincare, CeraVe is quickly expanding across all continents and has become the fastest-growing skincare brand at L'Oréal.
Who we are looking for:
The Global Trade Marketing Manager will play a pivotal role in shaping and enhancing the brand’s in-store presence and retail audiences’ education strategy across markets.
This position will oversee the design and development of in-store brand expression, animation initiatives, and educational tools for retail personnel, including dermo advisors and pharmacists.
The ideal candidate will be driven, comfortable working in a fast-paced, multi-cultural environment with diverse interactions, and possess skincare business knowledge and experience.
Key Responsibilities:
In-Store Brand Expression and Animation:
Develop and implement innovative in-store branding strategies to enhance customer engagement and drive brand loyalty.
Lead the creation of visual merchandising guidelines and tools to ensure consistent brand representation across retail outlets worldwide. (does not include New Product KV or Campaign KV; these must be provided by digital/marketing teams (NP) and will be injected into the in-store displays)
Collaborate with zone teams to localize in-store campaigns while maintaining global brand consistency.
Monitor and analyze the effectiveness of in-store activations, providing recommendations for optimization.
Education Tools for Retail Personnel:
Design and deliver comprehensive training programs and materials for dermo advisors and other retail personnel to deepen their product knowledge and sales skills.
Co-develop with the Medical team (Pharmacists team) the training and educational materials.
Work closely with product and marketing teams to develop educational content tailored to specific product launches.
Establish a feedback mechanism to gather insights from retail personnel and adapt training tools to their evolving needs.
Maintain an up-to-date repository of digital and physical training resources for global access.
Key Qualifications:
Bachelor's degree in Business Administration, Marketing, or a related field.
3+ years of experience in marketing, trade marketing, or related roles within a global organization.
Proven track record of developing and executing successful retail strategies and educational programs for retail audiences or similar.
Exceptional communication and project management skills.
Ability to collaborate effectively with cross-functional teams in a multicultural environment.
Experience working with agencies and on design/brand projects.
Ability to work under pressure and manage multiple priorities effectively.
Creative and passionate about enhancing shopper experiences and empowering retail personnel.
What’s In It For You:
Salary Range: $98,400-$140,200
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
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Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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