Jobs for People with MS: National MS Society

Job Description

Strengthening and empowering all of the communities we serve.

About Us:

Advance Automotive is a leading provider of innovative automotive solutions, committed to delivering exceptional products and services to our customers. Advance Automotive is a part of Advance Local Media and is comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. That's why we've developed powerful, proprietary platforms that combine data, cutting-edge AI technology and machine learning with expert marketing knowledge to help automotive dealerships and manufacturers efficiently drive sales, gain market share, and conquest competitors. To learn more about our entire portfolio of automotive brands, visit  www.advanceautomotive.ai .

Who we are:

We are a team of enthusiastic, highly motivated, data-driven marketers that believe driving paid and organic growth through our digital efforts is integral to our success. As an important member of our team, you will work alongside your marketing teammates to generate leads through paid advertising campaigns, develop and execute marketing campaigns to generate demand, and optimize our digital conversions. You will use Google Ads, HubSpot Sales and Marketing, Facebook Ad Manager, Google Analytics, SEMrush (or similar), WordPress, HubSpot CMS, Adobe CS, Canva, and AI tools to drive growth opportunities for our B2B brands.

Who you are:

We are seeking a versatile and highly motivated D igital Marketing Strategist with experience in the automotive industry to join our team. As a digital marketer, you will play a crucial role in developing and executing effective digital marketing strategies to enhance visibility for our brands, drive customer engagement, and generate leads. You will be responsible for developing content-driven lead and demand generation strategies as well as working collaboratively to execute the content and visual elements to support those strategies—this is a hands-on role. Strong writing and graphic design skills are a must. You will work cross-functionally across sales teams and utilize various digital marketing channels to achieve our organizational goals. If you are passionate about digital marketing, possess strong writing and design skills, and thrive in an ever-changing industry, we would love to hear from you.

What you’ll do here:

• Design, execute, and optimizePerformance Max, Demand Gen, Search, Video, Display, Meta, and LinkedIn ads that build on our current successes and drive additionalgrowth for our brands.

• Contribute to our organizational revenueobjectives by identifying target audiences in automotive and developing and executingcomprehensive marketing campaigns that effectively reach and engage them.

• Alignwith sales teams across our brands to reach lead generation goals. This includeswriting and optimizing sales sequences, landing pages, sales collateral, and more.

• Identify and work collaboratively to executecontent strategies that improve SEO and organic demand generation across our websites.

• Work with your marketing team members to driveand execute engaging content for digital channels, including websites, social media, advertising, and sales sequences. You’re comfortable taking a first pass at writing copy and refining based on feedback and data insights.

• Combine content creation with a design eye to produce visually appealing and impactful materials that maintaina consistent brand voice across all digital channels.You’re comfortable using Canva or Adobe Creative Suite to put together an ad, social post, sell sheet, or sales deck when needed.

• Utilize Hubspot to develop and execute visually appealing and user-friendly landing pages that drive growth and generate leads.

• Optimize our websites by continuously evaluating and improving thedesign and usability based on user feedback and data insights.

What you’ll bring to Advance Automotive:

• Bachelor's degree in marketing, business, or a related field.

• Proven 3+ yearswork experience as a Digital Marketer or similar role-- automotive industry experience a plus!

• In-depth knowledge of Google Ads and additionaldigital marketing channels, tools, and best practices.

• Experience with SEO, SEM, social media management, email marketing, and content creation.

• Proficiency in Canva, Adobe Creative Suite, or similar graphic design software and tools

• Proficiency in Google Analytics or similar web analytics and reporting tools

• Proficiency in HubSpot or similar marketing automation software.

• Strong analytical skills and the ability to interpret data to drive informed decisions.

• Excellent written and verbal communication skills.

• Creative thinking and a keen eye for detail and design.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Self-motivated with the ability to work independently and manage multiple projects simultaneously.

• Up to date with the latest digital marketing trends and technologies.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext, Lonestar Live.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.