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Confluent Senior OEM Field & Global Campaigns Manager in Indianapolis, Indiana

With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.

One Confluent. One team. One Data Streaming Platform.

Data Connects Us.

About the Role:

Confluent is seeking a Senior OEM Field and Global Campaigns Manager to create and orchestrate full funnel campaigns for our OEM business. In this role, you will work closely with Product Marketing, Global Field Marketing, Partner Marketing, Sales, and other cross-functional teams to identify and engage prospects/customers with targeted campaigns and marketing activities that build pipeline and drive predictable revenue.​

To be a successful candidate you will have a proven track record in integrated campaign management with a blend of direct experience in partner marketing and field marketing. The ideal candidate will be a results-oriented self-starter who has a passion for strategic thinking and world class execution, pipeline generation, experience in enterprise B2B, and a data-driven mindset.

What You Will Do:

  • Lead global integrated campaign strategy, planning, and execution for Confluent’s OEM business, focused on driving pipeline and growing revenue globally.

  • Develop persona-specific offers mapped across the customer journey to engage target audiences with the right content through the right channel; starts with the OEM customer experience first and then works backwards to understand the required field engagement, campaign, content and channel needs across all regions including localization and translation.

  • Partner closely with our global field marketing teams to plan mid-to-lower funnel campaign related activations to accelerate opportunities and conversions.

  • Manage campaign budget and related vendor onboarding, PO process, and related activities. Recommends OEM budget allocation and mix across all channels.

  • Create and optimize OEM campaign nurture strategy and lead routing with partnering teams.

  • Measure & optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion.

  • Drive cross-channel efficiency and ensure maximum return on campaign investments.

  • Provide OEM global campaign updates at marketing all-hands meetings and other forums on a regular basis.

  • Work with enablement and operations to ensure Sales & SDRs are enabled to successfully follow up and pull through engagement with prospects from demand gen campaigns.

What You Will Bring:

  • 6+ years experience in full funnel campaign management related to B2B marketing, campaigns marketing, field marketing, ABM marketing and/or product-led growth marketing in a global capacity.

  • Experience with OEM selling motion preferred.

  • Track record of creating successful campaigns for/with/through partners.

  • Experience working with or leveraging partner ecosystems to execute campaign programs and impact full funnel goals including pipeline.

  • Ability to build campaigns around a technical product that resonate with both technical and non-technical audiences where relevant.

  • Proven track record of developing & managing campaigns that lead to pipe gen and deal velocity through end-to-end campaigns.

  • Ability to work with multiple data sources and translate campaign metrics into insights.

  • Experience with target account strategy and segmentation to build target lists for demand gen campaigns.

  • Strong communication, writing, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner.

  • Excellent project management skills and ability to manage a high volume of competing tasks and demands for a diverse group of stakeholders. Experience with Asana is a plus.

  • Strong analytical and organizational skills, executing programs on time and within budget.

  • Proven ability to collaborate as part of a cross functional team and also work autonomously.

  • Sense of urgency, flawless attention to detail in execution, ability to prioritize and quickly adapt to a changing environment.

What Gives You an Edge:

  • Experience with Marketo, Salesforce, Tableau and ABM platforms (6sense) a plus.

  • Field marketing experience, working with a direct sales team to drive pipeline and revenue needs for that territory/region.

  • Hands-on experience working with external agencies and building & executing high visibility campaigns with a large group of stakeholders.

  • Worked with media agencies, primarily those with tech brands respected by technical personas.

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $142,600- $167,520 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .

Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

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