Job Information
City Of Greeley Communication Specialist III -Economic Development Marketing in Greeley, Colorado
Anticipated Hiring Range: $72,900 - $86,062 Annually
Job Summary: The City of Greeley is seeking a dynamic and results-oriented Marketing Specialist. This position is responsible for crafting and communicating the City of Greeley's business growth strategic priorities and developing strategic communication and marketing plans using primarily paid and organic strategies and storytelling that support housing and economic growth development, small businesses, and community partnerships. The Marketing Specialist works collaboratively with designated leadership to develop, implement, and manage high-level strategic marketing and communication plans using multi-mode communication and engagement practices that integrate messaging across PR, traditional media, social media, and digital and event channels. This position is a natural storyteller, celebrating and sharing the highlights of the City of Greeley to elevate the perception and image of our community in ways that support our local economy.
Benefits: This position is benefits eligible.
Experience, Knowledge, Skills:
Minimum Requirements Bachelor's degree in marketing or advertising or in a related field. Minimum of four (4) years' experience in marketing economic development, B2B marketing, or related field.
Preferred Five (5) years' experience in a marketing role, creating strategy, along with developing and building communication plans. Five (5) years of media relations. Bilingual/Spanish-speaking skills are preferred. Any combination of related education, experience, certifications, and licenses will result in a candidate successfully performing the essential functions of the job.
Knowledge, Skills, and Abilities Established media relationships. Proven experience in marketing, preferably in economic development or a related field. Proficiency in digital marketing tools and platforms. Knowledge of the business and organizational structure of Colorado municipalities. Collaboration skills, including the ability to work with others from different areas and backgrounds to reach a common goal. Computer skills, including the ability to utilize Microsoft Office programs (i.e. Word, Excel, PowerPoint, Outlook, etc.) and learn and experiment with new software and systems. Interpersonal skills, including the ability to facilitate interaction, communication, and teamwork between others. Oral, written, and listening communication skills, including the ability to accurately interpret what others are saying and convey messages, information, concepts, and details accurately and clearly. Organizational skills, including the ability to set and meet goals and deadlines, manage appointments, create schedules, coordinate, and facilitate meetings, and make decisions. Ability to work under pressure, manage multiple concurrent and competing tasks and responsibilities, and adapt to changing priorities while maintaining personal effectiveness. Ability to prioritize work, meet deadlines, and stay on task when completing special projects and daily assignments. Ability to work independently with minimal supervision and reliable professional judgment, as well as collaboratively with a team to achieve desired results. Ability to maintain a strong work ethic, positive problem-solving attitude, and enthusiasm for the work performed. Ability to self-start and take initiative in completing daily tasks and special projects. Ability to focus on activities that have the greatest impact on meeting work commitments. Ability to establish and maintain partnerships with a variety of internal and external constituencies. Ability to communicate and work effectively with individuals from diverse background.
Essential Functions: Collaborate with Marketing Consultants and Local Businesses: Works closely with external marketing consultants to contribute to content and website development, advertising, and overall marketing initiatives for economic development. Ensures brand integration with economic development strategies to maintain a cohesive and impactful message. Collaborates with local businesses to identify synergies and co-create strategies that foster a supportive environment for entrepreneurship, aiming to attract and nurture startups while contributing to the overall growth and prosperity of Greeley's business community.
Business Community Outreach, Support, and Engagement: Provides essential tools for economic development roadshows, including pitching stories, gathering and researching selling points for Greeley to attract new businesses. Assists in organizing and executing community outreach events to promote economic development initiatives. Provides support for events organized by the Economic Development team, ensuring seamless coordination and execution. Works with contractors to conceptualize and execute marketing campaigns aligned with business development goals. Cultivates and maintains positive relationships with local and regional media outlets, facilitating effective communication and coverage to enhance the visibility and understanding of Greeley's economic development efforts.