Job Information
LEGOLAND Social Media Manager - Gateway in Grapevine, TX, Texas
What you'll bring to the team
Merlin Entertainments, the global leader in attractions and entertainment, is seeking a passionate and creative Social Media Manager to work across our Gateway Attractions in North America. Reporting to the Senior Social Manager, this role will focus on delivering the social media strategy for our priority Gateway attractions in North America, alongside content creation, community management, and assisting in day-to-day social media operations. The ideal candidate will have a passion for social media, a keen eye for detail, and the ability to contribute to the creation of exciting campaigns that connect with millions of people worldwide.
Candidates will ideally live within commuting distance of our Dallas attractions.
Responsibilities:
Social Media Strategy & Planning:
Work with Senior Social Media Manager, Social Media Planner and Social Media Executive Gateway to develop and implement a comprehensive social media strategy for our priority Gateway attractions in North America including Madame Tussauds, LEGOLAND Discovery Centre, SEA LIFE aquariums and Peppa Pig World of Play.
Set clear goals and KPI’s for social media campaigns and BAU, ensuring alignment with broader marketing and business objectives.
Content Creation & Scheduling:
Lead creation of engaging social media content, including images, videos, copy, and stories, to be posted across various platforms (Facebook, Instagram, X, TikTok, YouTube, etc.).
Plan, create and publish organic content for our priority Gateway attractions in North America including Madame Tussauds, LEGOLAND Discovery Centre, SEA LIFE aquariums and Peppa Pig World of Play.
Help ensure content is aligned with Merlin Entertainments’ global social media guidelines and resonates with the target audience.
Work with brand teams to build upon brand personality, tone of voice, guidelines and focus per platform.
Coordinate content shoots across different teams at the attractions, including Marketing, Global Brand, Operations and Health and Safety, ensuring all necessary paperwork and documents are submitted.
Campaign Management:
Lead and implement the planning, execution and optimization of social media campaigns to enhance brand awareness, audience engagement and customer loyalty.
Oversee the creation, curation and publishing of engaging content across multiple social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
Community Management:
Monitor social media channels daily, engaging with followers, responding to comments, and interacting with the community in a positive and timely manner.
Proactively look for opportunities to engage with fans, influencers, and the wider community, keeping the conversation fresh and relevant.
Analytics & Reporting Support:
Track social media metrics and performance indicators (e.g., likes, shares, engagement, reach) using Dash Social to evaluate the success of content and campaigns.
Compile data for monthly social media reports, helping the Social Media Planner identify trends, insights, and opportunities for optimization.
Provide feedback on community sentiment and user-generated content that can inform future content strategy.
Cross Functional Collaboration:
Collaborate with cross-functional teams (e.g., Digital Marketing, Regional Marketing and Global Brand) to ensure a unified and consistent brand message across all digital touchpoints.
Work closely with the Paid Media Manager to foster and build ways of working to share best performing assets and campaigns across performance marketing channels.
Innovation:
Play a key role across digital marketing in developing innovative new ways to being our brands to life across our social media program that remain relevant and engaging to our guests.
Keep up to date with the latest social media trends, platform updates, and digital marketing innovations, helping the team stay ahead of the curve.
Monitor competitors and industry best practices, sharing insights and recommendations for improvement.
Leadership
Lead and develop the Social Medica Executive for Gateway, focusing a culture of creativity, collaboration and excellence across the global ecommerce team and wider marketing community.
Ensure ongoing professional development and growth opportunities for team members.
Play a positive, proactive role in Senior Social Manager NA leadership team and broader business.
Qualifications & Experience
Experience & Qualifications:
2-3 years of experience in social media management or digital marketing, ideally in the entertainment, travel, or hospitality sectors.
Have a solid understanding of various social media platforms and best practices, as well as basic proficiency in social media management tools (e.g., Dash Social, Hootsuite, Sprinklr) and analytics platforms (e.g., Google Analytics, Meta Insights).
Strong writing, creative, and communication skills and the ability to thrive in a fast-paced, collaborative environment.
Have a keen eye for detail and an interest in keeping up with the latest trends in digital media are also important.
Benefits
Benefits of Merlin Entertainments
Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
Merlin Magic Pass for friends and family to enjoy the parks & attractions
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
Pay Range
From USD $56,000.00/Yr.
Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/7849/social-media-manager---gateway/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)
Connect With Us!
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
Location (Country-State-City) US-TX-Grapevine, TX
Job ID 2025-7849
Employment Type Full-Time
Offer/Contract Type At Will (US Only)
Location Name LEGOLAND Discovery Center Dallas