Jobs for People with MS: National MS Society

Internship - Social Media & Communications Intern EMEA - ESTEE LAUDER - January 2025

Brand: Estée Lauder - Brand

Description

Key Responsibilities:

Go-To-Market Campaign: contribute to creative BIG IDEA ideation & strategy building for brand important campaigns from Earned & Owned media lens to EMEA markets;

Social Agency Partnership & TikTok Acceleration: support the development and execution of social piece for brand campaigns and activations in partnership with regional social agencies; contribute to TikTok Acceleration and coordinate with internal teams and agency partners to share social strategy, creator briefing, product seeding, content validation & results monitoring.

Competitor Review & Social Performance Monitoring/Reporting : keep an eye for competitors; DATA person in the consumer marketing team - track and analyze social media performance metrics, with a specific focus on TikTok, META, Google Search for each campaign launch, and provide insights and recommendations for optimization.

Communications : support on Press outreach, event ideas & guideline cascading with EMEA markets and facilitate the process of communication in between Global (based in New York) – EMEA headquarter (Paris) – Local Markets (affiliates); contribute to internal communications by sharing out brand information within the company & organizing employee events

KEY TASKS:

Go-To-Market Campaign: Support on consumer insight data collection & analysis; Contribute with creative ideas during brainstorming sessions; support to build social media strategy in the GTM deck ; adapt/ optimize Global GTM deck to be more EMEA relevant

Social Agency Partnership & TikTok Acceleration: Collaborate with social agency partners in daily operations, including creator brief creation, product seeding, creator content validation, creator content results monitoring; Conduct TikTok newsletter to inform team on the most trendy topics in social

Competitor Reviews & Social Performance Monitoring/ Reporting : Conduct competitor reviews & analysis reports; Track & Analyze social media performance metrics for brand campaigns (tools: Tagger, Dush Hudson, Google Trend) and build campaign post-mortem reports with key takeaways.

Communications : Support on communication pillars guideline building & cascading (press, events); Conduct weekly 360 consumer marketing newsletters to facilitate the communication between Global-EMEA-Markets; Work closely with internal communication team and organize employee event (if needed)

Qualifications

Educational Field/Skills Required:

Master’s degree in marketing, Communications, Digital Media, or a related field. (Ideally Master 2)

Strong creative & writing skills, attention to detail.

Creative thinking and ability to generate engaging content ideas, with a specific focus on TikTok.

Strong organizational skills and ability to multitask in a fast-paced environment.

Proficiency in social media platforms including TikTok, Instagram, Facebook, Twitter, LinkedIn, and others.

Good understanding of social media analytics tools (Tagger, Dash Hudson, Google Trend…)

Fluent in English.

Job: Marketing

Primary Location: Europe, Middle East, Africa-FR-J-Hauts-de-Seine

Job Type: Apprenticeship

Schedule: Full-time

Travel: No

Job Number: 249917

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com