Job Information
The Hertz Corporation Brand Copywriter in Estero, Florida
This role is open to candidates in Atlanta, Georgia and Estero, Florida.
Are you ready to shape the future of an iconic American brand?
Are you ready to make your mark on one of America’s most iconic brands? At Hertz, we’re reimagining our future, and we need a talented and creative Brand Copywriter to help us get there.
A Day in the Life:
This role will be responsible for writing clear, compelling, and engaging copy across all marketing channels, including CRM, Paid ads, and more. You’ll play a key role in defining how Hertz shows up in the world — helping us shape a bold, modern vision that connects with audiences in exciting new ways. This role is open to candidates in Atlanta, Georgia and Estero, Florida.
Let’s Go!
The starting salary for this role is $60K; commensurate with experience.
What You’ll Do:
Craft compelling, high-impact copy that grabs attention across email, paid ads, social, and more.
Shape and evolve a consistent brand voice that builds trust and inspires action.
Partner with Marketing and cross-functional teams to bring campaigns to life, ensuring messaging aligns with strategy.
Collaborate with designers and creatives to deliver polished, on-brand work that stands out.
Stay ahead of trends and keep a pulse on the competition to refine and elevate our storytelling.
Flex your writing skills to meet the unique needs of every platform, audience, and campaign goal.
Deliver copy that drives business goals.
Hit 100% of deadlines.
Constantly test and iterate to improve results.
What We’re Looking For:
An excellent human with a positive, collaborative, and solutions-focused mindset.
Exceptional writing, editing, and proofreading skills with keen attention to detail.
Ability to work on multiple projects simultaneously, managing tight deadlines.
Strong collaboration and communication skills.
A passion for storytelling, creativity, and driving results through impactful copy.
Flexible and adaptable; ability to work effectively in ambiguous situations
Exceptional verbal and written communication skills
Ability to keep a positive attitude in a fast-paced deadline-driven environment.
Ability to work under minimal supervision with a goal-oriented mindset.
Ability to see the big picture and leverage critical thinking and decision-making skills.
Excellent organization, time management, and prioritization skills.
Bachelor’s degree in marketing, English, journalism or related field.
2-4 years of professional copywriting experience, preferably within a marketing department or agency.
Strong portfolio showcasing a wide range of copy across different marketing media (CRM, Paid Display Ads, Paid Social etc)
Examples of Marketing writing must be provided at the time of application
What You’ll Get:
Up to 40% off any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts –Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
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