Job Information
On the Water Media Group Sales and Marketing Coordinator in East Falmouth, Massachusetts
On The Water Media Group is seeking a dynamic and detail-oriented Sales and Marketing Coordinator to join our team. This role will involve a combination of CRM management, sales material creation, campaign scheduling, contract management, sales analysis, and event coordination. The ideal candidate will be highly organized, with a knack for maintaining clean data, creating compelling sales materials, and ensuring smooth execution of advertising campaigns. The position offers the opportunity to represent highly respected media platforms that include a monthly magazine, website, e-marketing, event marketing, social media, podcast, video production & television for an industry leader in fishing & boating media. Key Responsibilities: CRM Management: Identify, onboard, and establish CRM with clean data. Create and manage sub-segments of customer types for mass-scale, filterable, and sortable sales communications. Sales Material Creation: Develop case studies, sales sheets, and media kits for annually recurring advertising opportunities. Campaign Scheduling & Contract Management: Schedule and ensure all launch dates are known and properly documented. Provide clients with campaign calendars, specs, and due dates upon receiving contracts. Monitor and ensure timely submission of creatives from clients. Traffic orders and creatives to appropriate departments for execution to ensure contract fulfillment. Compile and provide campaign reporting to sales representatives and clients. Accounts Receivable: Monitor accounts receivable and assist in collections. Sales Analysis & Reporting: Identify dormant accounts. Identify year-over-year sales irregularities. Identify line of business trends. Content Monitoring: Monitor ongoing content for compiling examples of editorial support for key partners. Assist outside sales staff in keeping clients updated on editorial support and availability of new partner assets. Event Coordination: Assist in the coordination of Striper Cup and OTW Bass Memberships. Prepare Striper Cup Entry Boxes and OTW Bass Membership boxes. Competitive Analysis: Conduct competitive analysis to stay ahead of industry trends. New Rep Onboarding: Establish a new rep onboarding process and sales playbook that outlines the basics of the sales department\'s functions. Qualifications: College graduate preferred. Proven experience in sales coordination, CRM management, and campaign scheduling. Excellent organizational and multitasking skills. Strong communication and interpersonal skills. Ability to work under pressure and meet deadlines. Proficiency in using CRM software and other sales-related tools. Analytical mindset with the ability to interpret sales data and trends. : Benefits: Health insurance & Dental insurance 401K w/employer match. Paid time off Experience: Sales & Marketing: 1 year (Preferre