Job Information
Publicis Groupe Product Manager- Martech in Chicago, Illinois
Company description
Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
Overview
As a Product Manager, you will partner with our clients to define and deliver Marketing Technology (MarTech) solutions that enable personalized, data-driven, and omnichannel marketing at scale, relentlessly focused on driving superior business outcomes for our customers. You will lead a collaborative, cross-functional, and high-performance team working with CX/UX designers, developers, and senior management to deliver products and platforms that power campaign orchestration, audience segmentation, personalization, measurement, and content management—empowering marketing and growth teams to drive performance with precision.
Responsibilities
Develop strong and deep understanding of the client organization’s goals and priorities, competitive market positioning, and market differentiation.
Define and execute MarTech features aligning with the strategic vision and platform roadmap.
Partner with marketing and growth stakeholders to understand evolving needs, pain points, and opportunities, and drive fast learning cycles through design, development, and testing.
Lead the implementation and integration of tools across the MarTech ecosystem, ensuring interoperability, data flow, and governance.
Drive unification of first-, second-, and third-party data across platforms (e.g., CRM, web analytics, POS, mobile app).
Implement and scale customer identity resolution and consent management solutions to power personalization and ensure compliance.
Champion personalization-at-scale by enabling real-time targeting, dynamic content delivery, and next-best-action logic across web, email, SMS, mobile app, and paid media.
Own integration between the CDP and execution platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, and Facebook/Google Ads.
Configure and manage decisioning engines and rules-based targeting to support personalized, omnichannel journeys.
Stay current on emerging trends in MarTech, AdTech, privacy regulations (e.g., GDPR, CCPA, CPRA), and GenAI to influence strategy and compliance.
Apply AI/ML and GenAI to marketing use cases including content generation, predictive segmentation (e.g., churn or conversion likelihood), subject line generation, asset metadata tagging, and creative optimization.
Ensure marketing workflows support experimentation and testing, including A/B and multivariate testing strategies.
Monitor product performance using KPIs like campaign lift, audience engagement, marketing ROI, and operational efficiency.
Collaborate with legal, data governance, and security teams to ensure compliant data collection, storage, and usage practices.
Drive adoption and usage of marketing tools by creating training materials, onboarding playbooks, and internal documentation.
Qualifications
Qualifications (Expected):
5+ years of product management experience, ideally with hands-on experience delivering MarTech platforms or data-driven marketing solutions.
Deep understanding of marketing workflows and tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Segment, Braze, Tealium, and CDPs like Adobe RT-CDP or mParticle.
Familiarity with DMPs, tag management systems, real-time decisioning engines, dynamic content delivery systems, and personalization frameworks.
Strong data fluency—ability to work with analysts and engineers to ensure clean, actionable customer data pipelines.
Experience integrating MarTech tools with CRM, eCommerce, CMS, and analytics platforms.
Comfortable aligning cross-functional teams across marketing, engineering, analytics, and legal.
Experience with privacy platforms such as OneTrust, TrustArc, or Sourcepoint.
Ability to define and measure success using attribution models, experimentation frameworks, and analytics tools like Adobe Analytics, GA4, Tableau, or Looker.
Bachelor's degree in Computer Science, Marketing, or a related field, or equivalent practical experience.
Qualifications (Preferred):
Demonstrated experience launching MarTech products to market.
Familiarity with AI and GenAI tooling (e.g., Adobe Firefly, Jasper, Salesforce Einstein, Copy.ai).
Strong business and digital strategy acumen.
Experience identifying organizational and process changes required to realize the full value of MarTech investments.
Additional information
Salary Range: $97,000- $146,000
Benefits of Working Here:
Flexible vacation policy; time is not limited, allocated, or accrued
16 paid holidays throughout the year
Generous parental leave and new parent transition program
Tuition reimbursement
Corporate gift matching program
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.