Job Information
House of Blues Insomniac - Marketing Technology Specialist in Calabasas, California
Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing and the online tools that make it happen? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing technology. Is this you? Read on…
WHO ARE WE?
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.
THE ROLE
Insomniac is looking for an enthusiastic and experienced Marketing Technology (MarTech) Specialist to join our growing team and play an integral role in the daily operations and improvement of Insomniac’s key digital marketing tools. This position will report to the Director, Marketing Technology and will work in-office at the Calabasas, CA location. This is not a remote position.
RESPONSIBILITIES
Lead day-to-day operations & task execution across all applicable MarTech platforms (web, email, SMS, app, database) for assigned subset of events within the company portfolio
Key stakeholder in marketing meetings for assigned events, offering ideas and feedback to marketing leads, especially as pertains to MarTech products, and fulfilling external requests
Design front-facing elements of websites and email campaigns in alignment with brand identity
Track and analyze data of marketing technology performance, including engagement, revenue, user behavior, and artist scheduling data, to determine areas of improvement and success
Expert administrator of all platform CMS and cross-platform integrations
Event/artist content management for Insomniac festivals, branded shows, concerts, and clubs
Work cross-functionally with multiple internal departments, including marketing, social, tech, sponsorship, Shop, Passport, Music Group, talent, and production
Other special projects, support roles, and tasks assigned as needed
Some travel may be required (economy)
QUALIFICATIONS
3+ years relevant working experience in web, marketing, and/or music
Exceptionally high attention to detail
Tech-savvy with the ability to quickly master new tools & understand inter-product relationships
Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
Excel at copywriting (spelling, grammar, sentence structure, etc.)
Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
Excel at organization, both in a personal and collaborative team setting
Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
Ability to systematically execute to perfection on tight deadlines
Experience with web CMS required
Experience with email marketing, Photoshop, HTML, Google Analytics preferred
Adaptability to execute tasks off-hours at short notice if needed
WORK ENVIRONMENT
Must be able to tolerate loud noise levels & busy environments
Must be willing to work during evening and weekend hours, as required, to meet deadlines
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITYInsomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Salary Range: $66,560.00 - $75,000.00 USD
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.