Job Information
Sanofi Group Associate Director, Vaccine Marketing, US in Bridgewater, New Jersey
About the Job
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
The US Vaccine Marketing and Commercial Strategy team establishes marketing strategies for the brand and portfolio to manage the P&L and tactic execution, maximizing the upside and minimizing the downside. With a mission to chase the miracles of science, there is relentless focus on understanding our customers, competition, and market trends to inform value creation solutions, pipeline decisions and leadership of best-in-class product launches.
Job Highlights
The Associate Director, Marketing will report to a senior marketing leader and work with members of the marketing team to drive the success of vaccines and products in either RSV, Flu, or the Sanofi portfolio of vaccines. In this role, the Associate Director will be responsible both for driving impactful execution of the HCP and/or Consumer campaigns, messaging, and leading the development of the integrated marketing strategy. The Associate Director will be an integral member of the marketing organization with significant collaboration with cross functional teams.
In this role, you may be responsible for:
Develop and execute HCP and/or Consumer branded campaigns and core claims including MLR review.
Lead development of sales force materials and/or consumer/patient materials for omni-channel marketing
Act as the main point of contact for multiple agencies to produce deliverables on strategy, within timelines, on budget, and measures outcomes across multiple channels.
Key point of contact with market research and analytics teams to develop research stimuli and manage project plans.
Lead application of key insights to recommend adjustments to strategy and/or tactical execution.
Coordinate key performance indicators / metrics to enable performance reporting.
Co-lead the development of strategic integrated marketing brand plans.
Track KPIs measuring impact of Field Execution, as well as HCP and/or Consumer Branded Campaigns.
Develop and monitor brand assumptions, forecasts, and performance.
This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned. This role may also evolve overtime.
People and Organization
Lead cross functional teams.
Model Inclusion and Diversity principles and behaviors in all ways of working
Strengthen the team and the company by creating a winning spirit and by developing excellence-oriented and customer-focused culture, while fostering innovation
Educational Requirements
An undergraduate degree in business or related discipline required. An advanced degree is a plus; an MBA preferred.
Experience
5+ years of relevant industry experience with at least 3 years of in line brand strategy and tactical marketing experience in vaccines or specialty pharmaceuticals preferred
At least 2 years of Consumer DTC/patient marketing experience
Experience in the US Market
Previous launch experience preferred
Pediatric, adolescent or older adult experience preferred
Strong knowledge of Sales Training and Sales force engagement
Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions -based partnership
Ability to both “think strategically” and manage execution details
Excellent interpersonal skills to negotiate, communicate, present, persuade a point of view
Ability to demonstrate the Sanofi Play to Win behaviors: Stretch, Take Action, Act in the interest of patients and customers, Sanofi First
Ability to work effectively in a matrixed team environment
Exceptional leadership skills with excellent interpersonal, communication and presentation skills with the ability to interface seamlessly with other parts of organization.
Holds self and others to high degree of integrity, ethics, and accountability
This role is based in Bridgewater, NJ with as estimate of business travel 25-30% of the time.
Why Choose Us
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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