Jobs for People with MS: National MS Society

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:

1. Strategy Planning & Customer Journey Design

• Understand the market landscape, business objectives, target personas, key use cases and product offers for your product

• Translate business objectives into actionable marketing outcomes across the funnel

• Create an omni-channel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing

• Ongoing experimentation and maniacal focus on outcomes

2. Execution Orchestration

• Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.

• Manage the execution of actions for your specific PLG product team

• Partner with content, digital, and email experts to create & execute an omni-channel experimentation plan

3. Performance Optimization

• Understand brand to demand performance trends for the assigned product & optimize performance issues

• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line

• Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates

• Readiness to explain emerging performance opportunities or challenges

• Strategies to deliver 'next best actions' and support targeted pipeline coverage and revenue for the business

• Insight into action - cycling of performance insights directly back into planning and orchestration

Minimum salary starts at 2400 EUR per month.

This is a Hybrid role, attendance to the office will be required only 3 times per week.

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Required Technical and Professional Expertise

• 3+ years relevant work experience with omni-channel marketing programs, including experience in a digital marketing

• Deep critical thinking skills and curiosity to pursue open-ended problems

• Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership

• Understands Geo/Market strategies and localization requirements

• Business acumen with the ability to develop data-driven business recommendations

• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

• Comfortable working in a cross-functional global organization with teammates residing in other time zones

Preferred Technical and Professional Expertise

See above.

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.