Job Information
Fruit of the Loom, Inc. Assistant Product Marketing Manager - Spalding in Bowling Green, Kentucky
Position Summary
The Assistant Product Marketing Manager is responsible for product management, marketing and merchandising initiatives in collaboration with the Product Marketing team to drive business unit growth and profitability. Specific responsibilities include project management, product strategy collaboration, new product / style setup, and business / market analysis. This role is key to ensuring successful cross-functional collaboration and completion of projects accurately and timely.
Brand : Assigned to one or more of the following: Spalding, Dudley or Huffy Sports
Category : Assigned to one or more of the following: inflates, systems, accessories, Diamond Sports, equipment
Product Scope : Assigned to one or more of the following: basketball, football, volleyball, soccer, baseball, softball
Specific Responsibilities
Product Portfolio
· Collaborate cross-functionally on new product development to support the innovation pipeline.
· Track and verify key development processes are complete.
· Execute item set up in the PLM system; ensure data is accurate and reflects bill of material needs.
30%
Project Management:
· Manage multiple product, marketing and merchandising projects to a successful and timely execution.
· Coordinate cross-functional team meetings.
· Manage timelines and status reports.
· Execute merchandising strategies (e.g. instore signage, 3 rd party install group) at key retailers.
· Support execution of business plans (e.g. new program launches, product updates)
· Participate in line reviews with accounts, includes developing presentation decks, coordinating samples, and presenting.
· Represent Spalding and support grassroot sporting events.
25%
Creative Projects / Process Management:
· Execute creative projects to drive branding and business goals.
· Initiate creative request for product, packaging, and other retail requests (e.g. instore signage, online content).
· Presents creative outcome to Director for final approval.
20%
Business Analytics & Reporting:
· Compile and analyze metrics to support acheivement of goals and strategic initiatives.
· Coordinate cross-functionally to understand product line performance, market/product trends and inventory positions.
5%
Product Planning and Positioning :
· Provide input on product messaging and appropriate channel and product expansion.
· Collaborate with Brand Communications to execute product content plans.
10%
P&L / Budget:
· Support P&L creation for business needs and projects (i.e. new styles and program offerings).
· Track assigned budgets; process vendor payments.
5%
Market Research/Competitive Intelligence:
· Research market and competitor information to report internally to development and sales teams.
· Work with Consumer Insights team to deliever research results to support short and long range initiaves.
· In conjunction with Product development, conduct product performance reviews through various testing methods.
· Execute market research projects where needed.
5%
Minimum Qualifications
Bachelor’s degree in Marketing, a related field, or equivalent years of related work experience
Ability to multi-task and manage multiple projects simultaneously
Superior attention to detail and accuracy
Excellent verbal and written communication skills; effective presentation skills
Ability to build effective relationships with key stakeholders and interface with various levels of management
Ability to work cross functionally to gain insights and input for strategic marketing plans to ensure plans are consistent with market dynamics
Ability to travel; approximately 5% of time
Excellent Microsoft Office skills
Minimum Job Experience Required
- 0-2 years of Marketing or related experience (e.g. sales, consumer, or product research)
Company Information
We offer the following:
Competitive Pay
Medical, dental, vision, life & disability insurance
Vacation
Paid holidays
401(k)
Employee Assistance Program
Job Locations US-KY-Bowling Green
Category Marketing/Advertising
Position Type Regular Full-Time
We are committed to creating a workplace where everyone is treated with respect and empowered to contribute equally. We want to foster a culture of belonging for all employees, and we are focused on attracting, retaining, and developing diverse talent. We believe our differences make us stronger, and for this reason, we are committed to diversity and inclusion practices in our organization.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.
EOE/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity