Job Information
Western Kentucky University Assistant Director, Graduate Enrollment Strategy & Engagement in Bowling Green, Kentucky
Location: Bowling Green, KY Category: Staff Posted On: Thu Jun 6 2024 Job Description:
The Assistant Director, Graduate Enrollment Strategy & Engagement will create communications and other marketing materials. This position works as an integral part of Graduate Studies and will collaborate with Academic Program Marketing, University Marketing & Communicaitons, and academic programs within Western Kentucky University. This position reports to the Executive Director for Graduate Studies and is responsible for coordinating with academic programs and building communication plans in Slate CRM to support efforts to increase graduate enrollment.
The duties to be performed by the Assistant Director, Enrollment Strategy & Engagement are below:
Execute the event/visit strategy for an assigned population by designing and managing each opportunity with the goal of providing guests with a positive and memorable experience. Additionally, develop an event/visit plan that engages associated key influencer groups Strategies will encompass on-campus and virtual events.
Oversee the development, implementation and assessment of complex communication plans that encourage funnel conversion. These plans will utilize all available communication platforms and mediums (print, electronic, text messaging, digital and social media) and account for a complex set of needs across diverse application pools.
Build communications including the creation and editing of content, updating HTML in emails templates, building and updating translation tables and content blocks. Develop queries and reports to monitor campaign and event performance. Stay up-to-date on Slate enhancements and new features as continuous learning and platform curiosity is required.
Oversee data population structures within Slate to ensure efficiency in communication deployment and consistency in data management across levels at the University.
Serve as the primary website manager for the Graduate Studies, ensuring accurate and up-to-date information is published in a timely manner and performs regular website audits.
Collaborate with the Academic departments, Academic Program Marketing, and University Marketing & Communications to create and update communication content while also serving on various communications and marketing committees including the Communication Cabinet and Recruitment Advisory Board.
Job Requirements:
Bachelor's degree in communication, marketing, advertising, professional writing, or related field
Experience with Customer Relationship Management (CRM) systems
Additional Information:
Salary: $48,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php
For information related to job postings, please email employment@wku.edu.