Jobs for People with MS: National MS Society

Job Description Summary

GE Healthcare is a leading global medical technology and digital solutions innovator. We are looking for a customer-facing Imaging Marketing Manager to play a pivotal role in driving business growth and market share within the India & South Asia region. This role requires a blend of marketing expertise, industry knowledge, and strong analytical skills to develop and execute strategic marketing plans for our imaging portfolio.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Roles and Responsibilities

• Lead, coordinate, and manage the execution of marketing plans for GE HealthCare’s Imaging business in India & South Asia.

• Identify and capitalize on opportunities for market share growth and revenue generation.

• Collaborate with the Imaging Operations team to gather data, analyze market trends, and develop actionable insights to form marketing strategies.

• Work collaboratively with business leaders to build LTS/S2 plans

• Develop and implement a comprehensive calendarized training plan to enhance the competency of the Imaging team across various modalities.

• Oversee all product marketing activities for the Imaging South Asia team.

• Develop segmentation and go-to-market strategies for assigned imaging product lines, working collaboratively with customers and sales teams.

• Conduct market research to understand customer needs, buying behaviors, and competitive landscape.

• Identify Key Opinion Leaders (KOLs) and develop strategies to leverage their expertise for thought leadership and brand awareness initiatives.

• Partner with the Global Product Marketing team to build and execute regional product launch plans, encompassing value proposition development, segmentation, pricing, channel strategy, and sales enablement.

• Design and implement programs to improve customer experience and drive installed base retention.

• Performs industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.

• Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifies customers’ clinical and economic needs, values and desired benefits.

• Creates business case for NPI (incl. target pricing) and product positioning in collaboration with Business Leaders

• Interviews professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of KOL’s in collaboration with Regional Product Team.

• Builds and executes region product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Global Product Marketing).

• Develops programs (clinical education initiatives) that improve the customer success & experience within the installed base

Required Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field (with significant experience in medical imaging marketing).

• Minimum of 15+ years of experience in medical imaging marketing or a relevant field.

• Proven track record of developing and executing successful marketing campaigns.

• Strong analytical skills with proficiency in market research methodologies and data analysis tools.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

• Demonstrated project management skills and the ability to prioritize and manage multiple tasks simultaneously.

Desired Qualifications:

• Experience in the India & South Asia healthcare market is a plus.

• Knowledge of medical imaging modalities (CT, IGT, MI, MR) and their applications.

• Strong understanding of marketing best practices and digital marketing channels.

• Experience with marketing automation tools and data visualization techniques.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support

Disclaimer: GE HealthCare will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide employment with GE HealthCare. If you suspect you have received a fraudulent call , please fill out the form below: https://www.ge.com/careers/fraud

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Additional Information

Relocation Assistance Provided: Yes