Job Information
T-Mobile USA, Inc Integrated Marketing Manager - Broadband Media Planning in Bellevue, Washington
Be unstoppable with us! T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop! As an Integrated Marketing Manager, you will be responsible for long term planning of acquisition media and tactical strategy for T-Mobile's Home Internet products and segments. This role will work closely with cross functional internal support teams to identify scope and roadmap needs for the business. Using insights from current and past campaigns this role will adapt and develop marketing strategies that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is important. An understanding of the evolving ISP/Telecommunications space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. Leveraging research, insights, competitive intel and segmentation data this position will work with channel and product leads to foresee challenges and tactical solutions. This opportunity is a challenging and exciting role for a marketing professional with a passion for building comprehensive plans designed to improve long term key objectives. This is a hybrid position required to be working in-office at least 3 days a week. Responsibilities: Develop marketing planning calendars and timelines in conjunction with other broadband marketing teams and shared resources leading to budget allocations and KPI targets Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable coordinated media and cross-channel acquisition plans Leads competitive intelligence media strategy for Broadband products working closely with Research and Commercial marketing teams Partners with internal media teams and agencies on creation of world-class LRP that speaks to the audience and campaign objectives Also responsible for other Duties/Projects as assigned by business management as needed Qualifications: Bachelor's degree in business, marketing, communications, or related field of study; Master's/Advanced degree preferred 3 years of marketing experience in authoring and implementing national integrated direct marketing plans with recognized B2C brands 2 years experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. At least 18 years of age Legally authorized to work in the United States #LI-Corporate Colorado Pay Range: $103,800.00 - $140,400.00 Washington Pay Range : $111,400.00 - $150,700.00 The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and wh